Sr. Global Marketing Director, Oncology (Gastrointestinal)

Sr. Global Marketing Director, Oncology (Gastrointestinal)

Location: US, Europe, Switzerland

We need fresh thinking to get ahead of disease as our patients deserve bold ambitious ideas. 

As a Sr. Global Marketing Director (GMD), Oncology, you will translate our science into commercial success throughout the product lifecycle by ensuring you drive competitive product profiles and build long term brand value through working in partnership with the cross functional oncology team.

You will lead the development of insight-driven global product strategies and plans, deliver ambitious long-range forecasts, enable outstanding launches, and ensure excellent customer experience in partnership with co-create markets through creating omnichannel content.

This is a Senior Director role that reports to the VP Medicine Commercialization Lead (MCL) Oncology.  In this role you’ll develop and stretch to be best in industry across key Global Strategy and Enterprise Leadership Capabilities. Within GSK’s Pharmaceuticals business, as Global Marketing directors (GMD) you are expected to generate Long Term Value for GSK and ultimately improve the lives of patients around the world.

You will produce exquisite insight, develop clear, competitive global brand strategies and plans, enable outstanding launches, and focused implementation in partnership with co-create markets.

Key Responsibilities:

• Establish themselves as the GI commercial lead and expert, supporting the Marketing Commercialization Team and Medical Development Team, and part of the Global brand commercial leadership team.
• Support governance deliverables and workstreams aligned to key decisions for the organization. 
• Lead lifecycle management strategy in GI cancers to drive additional value for the asset, determine unmet needs, launch sequence strategy, and optimize approaches to markets.
• Understand, value, and prioritize sources of differentiation by leveraging cross functional insights, elucidating implications of emerging data and competitive launches across cross functional teams and strategies.
• Accountable to develop GI brand strategy and deliver launch/brand plan in accordance with Integrated Asset Plan (IAP) across customer segments including Patient, HCP and Payer, in partnership with key cross functional partners and LOCs enabling core LOCs to execute the strategy and achieve the agreed sales ambition.
• Develop strategic choices (positioning, segmentation, targeting, etc.) and promotional strategies for GI Cancers.
• Partner with Insights to deliver global forecast aligned to strategy, generating recommended assumptions and strategic input.
• Ensure the market access strategy underpins decision-making throughout the entire product lifecycle, including portfolio decision-making.
• Embraces an agile mindset to build an organization that seeks continuous improvement, productivity, value, speed to market and customer satisfaction.
• Leads team and builds followship to ensure brand strategy can be executed to maximize commercial success and deliver exceptional customer experience.
• Is able to identify future strategic opportunities to drives long term asset value expansion through thoughtful and proactive assessment of unmet need, commercial valuation and science.
• Elucidate required SG&A and commercial model to optimize Brand performance in Global markets.
• Lead the CCG (co-creation group) with key cross functional and LOC representation.
• Drive culture of trust, respect, transparency, and accountability.

Why You?

Basic Qualifications

• Bachelor’s degree in science or business
• Minimum 10 years of relevant professional experience (i.e., roles in early commercial, marketing, business development, insights and analytics, forecasting, pricing and market access, development, portfolio analytics)
• Minimum 5 years of experience working in oncology across a range of solid tumors and hematological cancers

Preferred Qualifications

• Ph.D. or MBA
• Credibility and proven effective leadership of cross functional teams in a matrix environment
• Highly effective interpersonal skills and the ability to create strong working relationships across functions and geographies
• Highly effective communication at all levels of the organization, including the ability to challenge, inspire and influence
• Ability to work as an individual contributor, member and leader of a team
• Analytical skills and the ability to synthesize information from multiple data sources
• Strong prioritization and decision-making
• Ability to navigate complex business challenges
• Ability to independently identify and assess opportunities, mitigating risks and issues
• High-level