Website and Digital Marketing, Sr Manager- Remote

Website and Digital Marketing Sr Manager

Salary Range: The applicable salary range for this position is $82,000- $120,000 base salary, which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand.

Who We Are:

Persado provides the only Motivation AI platform that generates personalized communications at scale, inspiring each individual to engage and act. Many of the world’s largest brands, including Ally Bank, Dropbox, JPMorgan Chase, Marks & Spencer, and Verizon, rely on Persado to generate hyper-personalized communications. Persado’s generative AI is trained on more than 100 billion digital business language impressions across industries, enabling marketers to motivate customers and drive significant business value.

As an employer, Persado is committed to creating a place where everyone’s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company’s World’s Most Innovative Companies list in 2020 and Built In’s Best Places To Work in 2021 & 2022.

What We Are Looking For:

Under the direction of the Sr. Director, Mktg. Ops and Demand Gen, the Website and Digital Marketing Sr. / Manager fills a critical operational role in the development and execution of digital needs of the organization including website, microsites, and paid digital ads. He/she/they will leverage data analysis, derive insights from various martech software applications, coordinate multiple business functions, and help drive customer acquisitions. The Website and Digital Marketing Manager has strong technical skills, is a creative problem solver, and has a track record of team contributions.

The Website and Digital Marketing Manager will work cross-functionally to optimize the company’s website to ensure key performance indicators are aligned with the marketing objectives. He/she/they will be responsible for everything from web security and infrastructure to web branding, design, development, and technical SEO as well as conversion optimization and paid digital campaigns (LinkedIn, Google, Display). The right person for this role is passionate about telling our story through our website and ads.

• Develop a holistic view of the customer journey for the website, and apply data and insights to inform website experience

• Create and manage multimedia content including image slideshows, video uploads & embeds, audio files & embedded web content.
• Responsible for tracking, reporting and maintaining records of website and digital campaign performance.
• Play an integral role in the Marketing Ops & Demand Gen team as well as the broader Marketing and Go-To-Market teams, providing insights on goal/plan development and execution in addition to the day-to-day functions of the position.
• Manage external web agency and liaise with other digital consultants as required.
• Work with tools like Optimizely and Hotjar to optimize the website experience with a focus on engagement and conversion of leads within our TAM
• Continuously monitor, manage and optimize Drift to drive conversions across our TAM

What You Will Work On:

• Responsible for managing and optimizing our website, ensuring best-in-class website experiences and conversions
• Serve as the webmaster, collaborating with outside agency to improve website performance
• Leverage Google Analytics/GA4, Search Console, and DataStudio to monitor web performance. Monitor for trends, fluctuations, and functionality issues, provide actionable recommendations, and collaborate with team and agency contacts to ensure the digital journey is seamless
• Improve user experience and conversion rates through software/techniques like heat mapping, A/B testing, personalization, popup creation, and live chat (Drift)
• Proactively scope and present new ideas to improve our website experience for prospects, customers, and partners
• Assess organic search performance using SEO tools and working closely with SEO agency.
• Own strategy of paid digital program
• Surface insights from tools like Google Analytics/GA4, BrightEdge, Optimizely, Drift and HotJar to the rest of the marketing team to inform demand generation and content projects
• Help make content successful by working with other teams to promote content on web and in ads, optimize conversion paths, and build links
• Coordinate with content team to implement updated and new web content
• Manage technical SEO
• Support special projects including product releases and demand gen campaigns as needed

What You Bring:

• Bachelor's Degree, preferably in Marke