Overview

Retail Marketing Manager / Lead Generation Manager

Your Home Improvement Company (YHIC)Base Salary + Aggressive Monthly Bonus + Benefits60%+ Travel | Thursday–Monday | Weekends Required

Are You Built to Win?

Your Home Improvement Company (YHIC) is looking for a competitive, high-output Retail Marketing Manager who knows how to build teams, drive leads, and dominate markets.

This is not a maintenance role. This is a build-it, scale-it, outperform-the-market role.

If you thrive on hitting numbers, developing top performers, and turning retail traffic into booked appointments, this is your opportunity to lead from the front and get paid for performance.

Responsibilities

What You’ll Own

Lead Generation Domination

• Drive high-volume, high-quality leads through retail stores, events, home shows, and community activations

• Set aggressive booked, issued, and conversion goals — and beat them

• Track performance daily and pivot quickly to maximize ROI

Build & Lead a Killer Team

• Recruit, hire, and train top-tier retail marketers

• Create a competitive, high-energy culture focused on results

• Coach underperformers up — or coach them out

• Establish clear KPIs and accountability standards

Retail & Event Execution

• Oversee in-store marketing campaigns

• Ensure every activation generates measurable results

• Maintain strong brand presence while maximizing lead capture

Own the Numbers

• Manage budgets like it’s your own business

• Approve payroll and optimize labor efficiency

• Report on KPIs: lead volume, cost per lead, issued appointments, conversions, ROI

• Partner with Field Marketing leadership to scale winning strategies

Qualifications

• artner with Field Marketing leadership to scale winning strategies

What We’re Looking For

Required

• 2+ years in retail marketing, field marketing, event marketing, or lead generation

• Proven experience leading and scaling teams

• Strong background in performance-based or commission-driven environments

• Ability to travel 60%+

• Valid driver’s license and reliable transportation

• Weekend availability (Thursday–Monday schedule)

You’ll Stand Out If You Have

• Multi-location leadership experience

• Home improvement or direct-to-consumer background

• Experience managing aggressive growth targets

• A track record of building high-output teams

Compensation & Growth

• Competitive base salary

• Aggressive monthly performance bonus

• Benefits package

• Advancement opportunities in a fast-growing organization

• Real leadership runway — this role can scale

If you’re competitive, data-driven, and obsessed with winning, apply now.

We’re building something big — and we want leaders who think the same way.

 

YHIC is an Equal Employment Opportunity Employer

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