Job ID:  520100

 

CRH's Americas Materials, a division of CRH, is the leading vertically integrated supplier of aggregates, cement, asphalt, readymixed concrete and paving and construction services in North America. Our operations span North America with 24,100 employees at close to 1,300 locations in 44 US States and 6 Canadian provinces.

 

Lead the Division’s integrated Marketing and Communications strategy, internally and externally to advance brand visibility, employee engagement, and revenue growth. This role ensures disciplined brand governance, data‑driven demand generation, and clear, timely communications that align with CRH standards and escalation protocols in the CRH External Communications Guidelines and AMAT/CRH Social Media Policy.

Essential Duties and Responsibilities

Strategic Leadership

• Build and own a 3‑year Integrated Marketing & Communications Plan with an annual operating plan and editorial calendar; align with divisional goals and corporate guidance.
• Establish and maintain a brand and messaging architecture; enforce consistent application across all channels per CRH guidelines and social media policy.
• Advise senior leadership on market trends, reputation considerations, and employee sentiment; translate insights into actionable programs.

 

Internal Communications (Employee & Leadership Comms)

• Define and execute an employee communications strategy that connects all employees—including plant and field teams—to Division goals, safety priorities, and culture.
• Operate a leader‑led cascade for major priorities and change initiatives; produce leader toolkits, talking points, FAQs, and visual assets.
• Plan and produce executive communications (all‑hands, town halls, plant meetings, video messages, speechwriting).
• Govern the digital workplace channels (SharePoint intranet, Viva Engage/Yammer, Teams, email newsletters, video, digital signage) with a channel map, content standards, moderation, and SLAs.
• Partner closely with HR, Safety, and Operations on critical employee communications (e.g., policy updates, benefits, engagement, safety alerts).
• Measure effectiveness (reach, comprehension, sentiment, cascade completion); drive continuous improvement.

 

External Communications & Public Relations

• Lead media relations, thought leadership, and social media; ensure message discipline and risk management per CRH External Communications Guidelines and Social Media Policy.
• Elevate the Division’s profile through industry events, speaking, awards, community relations, and customer storytelling.
• Issues & Crisis Communications: maintain divisional readiness (holding statements, Q&A, roles, call trees) and escalate to Corporate Communications before responding to reporters; follow CRH crisis protocols and templates.

 

Revenue‑Driven Marketing

• Orchestrate demand‑generation programs that produce quality pipeline: integrated paid/owned/earned media, ABM, content syndication, and event marketing.
• Partner with Commercial/Sales to enable pipeline creation and progression (MQL→SQL→Closed‑Won); implement marketing automation and CRM to nurture leads and track attribution.
• Establish campaign performance reviews focused on ROI, pipeline impact, and revenue attribution.

 

Digital, Brand & Content

• Oversee digital marketing, web, SEO/SEM, and analytics; ensure a high‑performing web journey and effective conversion paths.
• Lead content strategy (customer case studies, product/solution narratives, videos, executive bylines) aligned to buying stages and employee storytelling.

 

 Budget, Measurement & Governance

• Own the M&C budget; optimize spend to cost‑per‑outcome.
• Operate a measurement framework for internal comms, external comms, and demand gen; publish dashboards to the Leadership Team.
• Enforce compliance with CRH brand and communications policies and social media governance.

 

Leadership & Team Development

• Build and mentor a high‑performing Marketing & Communications team (content, design, digital, internal comms).
• Foster cross‑functional collaboration with Sales, HR, Safety, Operations, and Legal.