Product Manager GenAI - Conversational AI & CRM

This is what we offer you

Gross monthly salary between € 4.516 and € 6.449 (scale 09).

• Thirteenth month's salary and 8% holiday allowance

• 10% Employee Benefit Budget

• EUR 1,400 development budget per year

• Hybrid working: balance between home and office work (possible for most roles)

• A pension, for which you can set the maximum amount of your personal contribution

View all our benefits.

Job Title

Product Manager GenAI - Conversational AI & CRM

Job Description

As Product Manager GenAI, you will deliver innovative GenAI solutions that empower thousands of employees worldwide to achieve better customer interactions and business outcomes.

You & your role

We are looking for an experienced and visionary Product Manager GenAI to join our Conversational AI & CRM area, part of the Digital & Customer Interaction (DCI) tribe. This tribe is responsible for customer data, CRM, marketing, and all customer interactions.
In this role, you will lead the product development of the Rabo SmartAssist foundation, our internal GenAI assistant that support employees in customer interactions. You will work with cutting-edge technologies such as Microsoft Copilot Studio, Genesys Cloud, Azure OpenAI, and our internally developed Knowledge Assistant (a RAG-based solution built on our knowledge base).
You will be responsible for the end-to-end product lifecycle: from vision and strategy to delivery and adoption. Improving the Rabo SmartAssist and the Knowledge Assistant is your daily work. You will collaborate closely with solution architects, DevOps teams, business stakeholders, and external partners to deliver impactful GenAI solutions that empower our employees and enhance customer experience.

Examples from practice

• Driving the adoption of Knowledge Assistant, improving knowledge retrieval and employee productivity.
• Identify new opportunities for GenAI applications in CRM and customer interaction.
• Implementation of Rabo SmartAssist, supporting employees in customer interactions with advanced GenAI technology.

Facts & figures

• 36 hours per week
• Rabobank serves over 9.5 million customers in 38 countries
• More than 49,000 Rabobank colleagues worldwide

Top 3 responsibilities

• Define and manage the product vision and roadmap for GenAI solutions within Conversational AI & CRM.
• Translate strategic goals into actionable product initiatives and features, guiding DevOps teams through execution.
• Take ownership for the quality of designs and realized solutions, ensuring continuous improvement based on feedback and data.

As Product Manager GenAI, you are positioned at the intersection of business, IT, and innovation, responsible for delivering value through advanced AI solutions and fostering collaboration across teams.

Together we achieve more than alone

We believe in the power of differences. By combining the strengths of our diverse team, we become an even better bank. We are curious about what you will add to our Conversational AI & CRM team.

With the colleagues of the Conversational AI & CRM team we are dedicated to developing and implementing innovative AI solutions that enhance customer interaction and support employees and customers. Collaboration is our way of working; as one solution-driven team within Rabobank.

Rabobank is a Dutch bank, active in 38 countries for more than 9.5 million customers. With these customers, our members, and partners, we work side by side towards a world where everyone has enough and healthy food. Closer to home, we strive for a country where happy people live, work, and do business.

You & your talent

• Academic working and thinking level;
• Minimum 5 years’ experience as a product manager or similar role in IT/digital transformation;
• Experience with AI/GenAI technologies (Microsoft Copilot Studio, Azure OpenAI, Genesys Cloud);
• Affinity with backend concepts: data pipelines, APIs, RAG-based systems;
• Familiarity with CRM processes and customer interaction in complex organizations;
• Striving for result, focus on customer, stimulating collaboration;
• Strong communication and stakeholder management skills;
• Fluent in Dutch and English.

You & the application process

Apply for the vacancy Product Manager GenAI – Conversational AI & CRM at Rabobank until January 10, 2026.