Director, Growth Marketing

ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,000,000+ members find better products, support better brands, and build a better world in the process. We recently reached a significant milestone by becoming a Certified B Corporation, making us the largest grocer to earn this coveted qualification.
THE ROLE
As the Director of New Customer Acquisition, you are responsible for leading efforts to drive innovative and cost-effective new customer acquisition with a client first mindset. You will drive strategy and execution to plan and optimize marketing spend, assess channel and campaign performance across Google paid channels in addition to up and coming test channels across connected TV, programmatic display and direct mail. In addition to steering core channel performance and test or scaling new channels hands on you will help support the evolution of our measurement program including external & internal stakeholders. You will work closely with the department VP alongside key executives across our business. 

RESPONSIBILITIES

• Grow and optimize user acquisition across the following channels(Paid Search, Display, TV, DM, owned ACQ channels, Apple, and financial partners using a combination of data analysis and strategic thinking with a customer first mindset 
• Develop and execute in house paid media strategy / operations and serve as the key stakeholder for implementation
• Help steer and develop our ongoing measurement journey and process internally to evolve our complex multi touch and multi model ecosystem
• Create innovative campaigns across performance channels to drive new customer growth
• Own the KPI reporting for these channels and overall paid acquisition to department VP and key stakeholders
• Work with other teams across the company to support their key objectives (partnerships, brand marketing, revenue, etc)
• Manage in house Google team and directly run / oversee vendor partner performance across add’l channels to validate scale and or bring in house
• Drive vision for team growth and organizational structure
• Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management

QUALIFICATIONS

• 7+ years experience in growth marketing or user acquisition experience preferably with a strong background in customer growth, DTC, eCommerce at fast growing, fast past companies
• Experience with building, developing, and leading collaborate and results driven teams
• Familiarity across all performance and affiliate channels
• Deep understanding of the latest in martech (multi touch attribution, privacy trends, marketing future state)
• Experience with influencer marketing, in particular TikTok
• Creative Strategic thinker who can apply business insights with deep analytics
• Highly organized with a key attention to detail. Proactive problem solver who can handle ambiguity and change

BELONG TO A BETTER COMPANY

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Dog-Friendly Office
• Competitive salary (DOE) + equity
• 401k plan
• Flexible Paid Time Off
• Stocked kitchen in our Thrive Market Home Office with Thrive Market products
• Yoga, meditation and other weekly events for mindfulness
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform
• Free Thrive Market membership and discount on private label products
• Casual atmosphere and great people to work with

We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.
Feeling intimidated or hesitant about applying because you don’t meet every requirement?  Studies prove that women and people of color are less likely to apply for jobs if they do not meet every single qualification. At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we sincerely encourage you to apply anyways! As the great Los Angeles King Wayne Gretzky said, “You miss 100% of the shots you don’t take.” Take the shot! 
Thrive Market is an EOE/Veterans/Disabled/LGBTQ employer
At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the member