Sr Director Pricing Affordability

TAG is building a centralized pricing function because price architecture, affordability, and offer design are core to patient perception of value and therefore central to our brand promise. Aspen is the first phase of that build. This role is the business owner for Aspen pricing, responsible for translating brand strategy into price architecture, guardrails, and operating rhythm across list price, promotions, bundles, affordability pathways, financing support logic, and membership economics.

Job Summary

The Senior Director, Aspen Pricing & Affordability owns Aspen pricing strategy and commercial execution. This leader sets the Aspen pricing agenda, develops business cases, establishes decision rights and approval paths, and ensures pricing changes are translated into practical policies, field guidance, and measurable economic outcomes. The role partners closely with marketing, operations, finance, analytics, revenue cycle, and legal to balance growth, patient affordability, simplicity, and governance. This role reports to the SVP of Pricing and RM and leads a team we are actively building.

Core Responsibilities

• Own Aspen price architecture across fee schedules, list-price logic, consult discounts, promotional guardrails, bundles, memberships, affordability pathways, and financing support rules.
• Translate brand strategy into pricing actions with clear business cases, test plans, decision criteria, and rollout guidance.
• Lead the Aspen pricing calendar, monthly business review, approval cadence, and policy governance.
• Partner with marketing on offer architecture and campaign economics while maintaining pricing ownership of the commercial rules and measurement approach.
• Partner with operations and field leadership to ensure pricing constructs are executable, understandable, and sustainable in office workflows.
• Define the realized-price and out-of-pocket waterfall, including how list price, discounting, financing, memberships, and other affordability levers interact.
• Set guardrails for exceptions, promotional use, regional variation, and market pilots.
• Work with the Principal Pricing Analyst to prioritize analyses, experimentation, and post-launch measurement.
• Provide executive-level recommendations on revenue, case acceptance, mix, margin, and patient value implications of pricing choices.
• Build a disciplined Aspen-first operating model that can later scale to additional TAG brands without overcomplicating phase one.

Key Outcomes in the First 6–12 Months

• Establish one Aspen pricing calendar, one approval path, and one monthly performance review.
• Create a practical Aspen price waterfall and standard KPI set for list price, realized price, consult discounting, promotional utilization, and case acceptance.
• Launch a structured test-and-learn rhythm for pricing changes, bundles, memberships, and affordability offers.
• Improve consistency and governance across pricing decisions without slowing down commercial execution.

Minimum Education and Experience

• Bachelor’s degree in business, economics, finance, analytics, marketing, or a related field required; advanced related deg