Staff Product Manager, Creative Optimization, Planning, and Recommendations

Reddit is a community of communities where people can dive into anything through experiences built around their interests, hobbies, and passions. Our mission is to bring community, belonging, and empowerment to everyone in the world. Reddit users submit, vote, and comment on content, stories, and discussions about the topics they care about the most. From pets to parenting, there’s a community for everybody on Reddit and with over 50 million daily active users, it is home to the most open and authentic conversations on the internet. For more information, visit redditinc.com.

Location: 

Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly and will continue to be after the pandemic. 

Team description: 

The Reddit Ads team is poised to rapidly innovate and grow like no other time in its history. This is a unique opportunity to join a high performing team that will shape how we monetize the Reddit platform and to help connect redditors with brands they love. 

Within Reddit Ads, Creative Optimization, Planning, and Recommendations is a multi-area scope covering a wide portfolio of projects that aim to help advertisers to plan, optimize and execute campaigns for optimal performance including reaching a lot of new customers and driving excellent return on ads spend with little effort. This area covers a number of large product areas such as Dynamic Creative Optimization, Ad rotation optimization, Creative-level optimization, Creative signals, Forecasting & Impact Estimation, Lead Scoring & Churn Prediction, Recommendations Platform, Recommendations Optimization, Recommendations Ranking and Delivery, and more.

Role description:

You would be the PM who leads the following product areas:

• Creative Optimization - assemble creatives on behalf of advertisers and optimize their delivery to increase performance.
• Dynamic Creative Optimization - Automatically assemble ads from assets and deliver the very best combination to the right Redditor on the right placement at the right time. 
• Ad rotation optimization - Leverage ML to choose the very best ad from any given ad group given the Redditor current context and likelihood to engage..
• Creative-level optimization - Deep optimization of the assets that make up an ad, include headline and image optimization to improve the delivery of ads across our system
• Creative Signals and insights - Derive useful and performant signals from within the images that make up our ads to power improved models across our systems
  
  
• Planning - Build tools and products that leverage marketplace insights to help sales, account managers, and advertisers plan and executive their ad spend on Reddit.
• Forecasting & Impact Estimation: Empower advertisers plan their campaigns by employing machine learning, analytical, and simulation techniques to forecast the outcomes of an ad campaign before they run. Once campaigns are live, make it easy for advertisers to see the value of taking action by predicting and forecast the impact of various optimizations on an ad campaign.
• Lead Scoring & Churn Prediction - Enable our Sales team to focus the most attention on the best leads by predicting which new leads are likely to become successful long-term advertisers at Reddit. Once advertisers are running campaigns, prevent advertiser churn by predicting which existing advertisers are at risk based on advertiser signals and the performance and spend of their campaigns. 
• Automated campaign generation - Leverage advanced signals from advertisers, campaign, and our dynamic marketplace to automatically generate personalized media plans for advertisers that maximize an advertiser’s chosen KPIs at increasing levels of scale. Deliver these media plans as recommended campaigns to advertisers and AMs to make planning and expanding campaigns quick and hassle-free. 
  
  
• Recommendations - Drive revenue and performance for campaigns by generating, delivering, and executing on recommendations for both advertisers and Sales Account Managers.
• Recommendations Platform - Build the foundational platform that creates, distributes, and enables execution on recommendations that drive performance and revenue for advertisers and sales account managers.
• Recommendations Optimization: Drive incremental revenue by predicting when an ad campaign’s strong performance means it’s a good candidate for upsell and increased sp