Head of North America Industry Marketing, Cloud Marketing

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 13 years of experience in business-to-business marketing including, events, field and pipeline marketing.
• 5 years of experience with people management.
• Experience in managing direct and cross-functional teams to increase company business growth and awareness through well-executed marketing efforts.

Preferred qualifications:

• Experience planning and executing multiple marketing programs with cross-functional stakeholders, specifically working with field sales leadership and teams.
• Experience exceeding expectations in previous roles, showcasing excellent execution, problem-solving skills, creativity, with the ability to grow in a fast-paced, high-growth environment.
• Familiarity with Customer Relationship Management systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar) and tracking tools to assess campaign effectiveness.
• Ability to attract, retain and grow talent.
• Excellent executive and operational communication skills, with the ability to translate data and insights into actionable strategies.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

The North America Industry Marketing team empowers industry leaders to digitally transform their business through compelling content and moments that lift mindshare, drive qualified demand and increase account engagement. We work cross-functionally to understand the ideal marketing narrative for each industry and work across our solutions, products, and sales teams to drive our go-to-market strategy. We are responsible for the creation and execution of the North America marketing plan for the Strategic Industries book of business across four industries (Retail, Financial Services, HCLS and TMEG).Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.
The US base salary range for this full-time position is $211,000-$297,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

• Collaborate with leaders across North America solution, partner, regional, executive, brand, and digital marketing teams to develop and execute annual/bi-annual rolling marketing plans aiming new and prospective customers across all business segments across four industries (TMEG, Financial Services, HCLS and Retail).
• Partner strategically with sales, customer engineering and industry solutions leadership, providing data-driven insights on pipeline coverage, delivering regular marketing updates, and advocating for critical business needs.
• Analyze marketing programs and campaign performance, i