Product Marketing Manager - Full Time - Hybrid

Experity is the leading software and services company for on-demand healthcare in the U.S. We provide software solutions that remove complexities and simplify operations for 5700+ urgent care clinics across the country. We create, maintain, and support products to facilitate the complete on-demand healthcare experience: from patients finding clinics and making appointments, to checking in, to clinical documentation, and to the final bill paid by the patient. Our team is committed to changing healthcare for the better by innovating and revolutionizing on-demand healthcare for millions of patients across the country.

Experity offers the following:

• Benefits – Comprehensive coverage starts first day of employment and includes Medical, Dental/Orthodontia, and Vision.
• Ownership - All Team Members are eligible for synthetic ownership in Experity upon one year of employment with real financial rewards when the company is successful!
• Employee Assistance Program - This robust program includes counseling, legal resolution, financial education, pet adoption assistance, identity theft and fraud resolution, and so much more.
• Flexibility – Experity is committed to helping team members face the demands of juggling work, family and life-related issues by offering flexible work scheduling to manage your work-life balance.
• Paid Time Off (PTO) - Experity offers a generous PTO plan and increases with milestones to ensure our Team Members have time to recharge, relax, and spend time with loved ones.
• Career Development – Experity maintains a learning program foundation for the company that allows Team Members to explore their potential and achieve their career goals.
• Team Building – We bring our Team Members together when we can to strengthen the team, build relationships, and have fun! We even have a family company picnic and a holiday party.
• Total Compensation - Competitive pay, quarterly bonuses and a 401(k) retirement plan with an employer match to help you save for your future and ensure that you can retire with financial security.

Job Type: Full Time

Hybrid: Experity offers Team Members the opportunity to work remotely or in an office. While this position allows remote work, we require Team Members to live within a commutable distance from one of our locations to ensure you are available to come into the office as needed. 

Compensation: Starting between $95,400 and $133,900 annually dependent upon experience.

Responsibilities:

• In partnership with product management, conduct thorough market analysis to understand customer needs, market trends, and competitive landscape.

• Develop clear and compelling product positioning and persona-based messaging that differentiates the product in the market and clearly communicates client value. Refine messaging after each release. In coordination with other growth marketing team members, assess the effectiveness of marketing messages.

• Plan and execute the go-to-market strategy, including product launches and promotional activities.

• Gather and analyze market feedback and product analytics to inform product development and marketing strategies.

• Coordinate with Revenue Enablement to plan and manage the creation of sales tools and collateral to help the sales team communicate the product’s value proposition effectively.

• Plan and outline the development of marketing materials such as brochures, presentations, case studies, and white papers.

• Plan and manage the marketing execution of product launches and feature releases.

• Monitor and analyze competitor products and marketing strategies to identify opportunities and threats. Documents using battlecards that can be shared across the organization.

• Assist in the development and implementation of pricing strategies that maximize profitability while remaining competitive.

• Work with creative services and corporate communications to ensure consistent brand messaging across all marketing channels and materials.

• Create and plan the agenda for customer user conferences, including sessions, speakers, and activities that align with customer interests and business objectives.

• Manage the creation and maintenance of a benefit calculator used by prospective clients to calculate the potential benefit of using our solutions.

• Manage the process of conducting win-loss interviews, consolidating the learnings, and sharing the results to key stakeholders within the organization.

• Other duties as assigned.<