Dremel Senior Web & Email Owner

Company Description

At the Robert Bosch Tool Corporation, we know that every career matters. Which is why you should conduct yours on a grand scale. Headquartered in the northwest Chicago suburb of Mount Prospect, we are a $990 million division of Bosch, a multinational engineering and electronics organization and the largest privately held employer in the world.

Guided by the principles of founder Robert Bosch, we offer a setting where social and environmental responsibility are part of our corporate DNA. Always mindful of our impact on the future, we are committed to sustainability, paying it forward, giving back, and lifelong learning. These are but a few of the reasons why our parent company has more than 400,000 associates and a legacy of success spanning 135+ years.

Since inventing the high-speed rotary tool in 1934, the Dremel brand has been helping users with its full line of versatile, easy-to-use tool systems that deliver the perfect solution for almost any job. From our Dremel rotary tools, Multi-Max™ oscillating tools, Ultra-Saw™ and Saw-Max™ multi-saws, and our line of Home Solutions tools, users have come to know and trust the brand to complete their projects. Combining compact size, ergonomic design, precision and versatility with a wide range of highly engineered accessories, Dremel tools are used to accomplish numerous applications in a variety of materials. Dremel is like no other power tool brand out there! Truly unique and truly special!

Sound interesting? One more thing - We are a values-based organization at Dremel and we believe in these 5 key values:

• Pursue the Uncommon: Be Different. Be Dremel!
• Thrive together: Greatness is unlocking each other's potential
• Inspire with Creativity: We Dream with our eyes wide open
• Adapt to win: Climb it. Go through it. Work around it.
• Be Authentically You: Embrace individuality

We are also proud to be a part of The Bosch Group with its global reach and resources. We operate within the Power Tools business of Bosch.

Job Description

The Dremel Website & Email Owner will be responsible for the US Dremel and RotoZip websites. They will own the following strategic areas and responsibilities:

• Collaborate with cross functional and regional digital platform owners to define, create and implement overall digital touchpoint vision, strategy, and experience.
• Scope, groom, and roll-out website & email enhancements based on business and user needs.
• Support technology solutions key to web and email including ratings & reviews, commerce, and personalization.
• In collaboration with our digital group, blend analytics, user behavior, and UX best practices to develop strategies which deliver outstanding digital end user experiences throughout the conversion funnel.
• Own and understand key web and email KPI’s to meet business objectives and stakeholders expectations.

Key Responsibilities
Web Management

• Build landing pages, microsites, banners, and other assets using the Bloomreach CMS to support the launch of campaigns and initiatives.
• Maintain timely content updates including copy, content, resources, video, and tools.
• Collaborate with designers to create compelling digital experiences that align with the brand style guidelines.
• Work with internal stakeholders on ways to improve the presentation of content on web pages.

Web Operations

• Respond to and troubleshoot any issues in a timely manner, coordinating with development teams to ensure site stability.
• Ensure global compliance including topics such as accessibility, security, and data privacy.
• Define and implement go-to-market strategy including advertising and communication strategy and execution.

Email

• Build strategic plans for email subscription growth.
• Coordinate, plan and execute email campaigns to better serve our customer’s needs.
• Define and support implementation email flow automation s.
• Data Management and facilitation of existing user data for touch-point overarching personalization and segmentation.

Qualifications

• Bachelor’s degree in Marketing or relevant field.
• 5-7 years of experience in a digital marketing position including web and email.
• In-depth knowledge of CMS with experience in Bloomreach/Hippo preferred.
• Strong digital analytics and metric skills required, including experience with Google Analytics/GA Event Tracking.
• Building and scoping A/B and multi-variant tests utilizing tools such as Optimizely and Hot Jar.
• Proficiency in Photoshop, Illustrator, sketch or other visual design and wire-framing tools preferred.
• Understanding of HTML, CSS, and JavaScript preferred.
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