Regional Sales Manager

SPT Labtech has an exciting opportunity for an accomplished Regional Sales Manager to lead and grow our commercial presence across the Eastern region of the United States. Reporting directly to the VP of Sales – Americas, this leadership position will oversee multiple Territory Managers and drive sales success across key states and market segments.

This role combines strategic oversight, hands-on leadership, and cross-functional collaboration to ensure SPT Labtech’s innovative solutions reach and exceed customer expectations. You will be responsible for leading a team of sales professionals, guiding market development efforts, and maintaining a deep understanding of the life sciences and automation markets to deliver strong, sustainable growth.

About us:

Based in Cambridge, UK, SPT Labtech makes products that transform the way scientists work. For more than two decades, our expert scientists, engineers, and business innovators have provided world-leading, innovative solutions for liquid handling, sample preparation, and sample management that help accelerate research and make a real difference to human health. We work collaboratively with our customers, building trusted relationships that enable us to deliver exceptional, personalized experiences designed for real-world challenges in the lab.

Want to be part of a team that’s truly making a difference?

Your key responsibilities will include 

Sales Leadership and Strategy

• Lead and manage the Central/South regional sales team to achieve and exceed annual revenue goals.
• Drive revenue generation within their assigned territory by proactively identifying, pursuing, and closing new business opportunities while ensuring the team meets or exceeds individual and collective targets.”
• Develop and execute regional sales strategies in alignment with corporate objectives and market priorities.
• Monitor and analyze regional market trends, competitive activities, and customer needs to identify new business opportunities.
• Collaborate with Marketing and Product Management to tailor campaigns and initiatives that support regional growth.
• Maintain high standards of CRM data quality and reporting accuracy to inform forecasting and strategic decision-making.

Team Leadership and Project Management

• Lead, mentor, and develop a high-performing team of Territory Managers and support staff, fostering a positive, collaborative, and results-oriented culture.
• Collaborate closely with internal stakeholders, including the PMO, to track key sales and operational initiatives, manage risks, and ensure timely delivery of strategic goals.
• Support ongoing professional development through coaching, training, and career advancement programs.
• Oversee departmental resource planning, graduate and apprenticeship programs, and early-career talent development.
• Foster an agile, motivated, and transparent team culture focused on accountability, customer success, and innovation.

Stakeholder Collaboration and Communication

• Maintain open and effective communication with the VP of Sales, senior management, and cross-functional departments to ensure alignment and progress toward shared objectives.
• Provide regular updates on performance, pipeline health, risks, and opportunities.
• Collaborate closely with manufacturing, supply chain, marketing, and customer support teams to ensure smooth delivery of customer solutions and a premium customer experience.
• Represent the company at key trade shows, conferences, and customer meetings across the region.

Leadership Behaviors

• Collaboration: Foster cross-functional teamwork and knowledge sharing across territories.
• Accountability: Set clear expectations and hold yourself and others responsible for delivering results.
• Empowerment: Encourage autonomy and creativity among team members to achieve success.
• Customer Focus: Prioritize understanding customer needs and aligning solutions to deliver exceptional value.
• Continuous Improvement: Promote innovation and ongoing learning to drive both personal and organizational growth.

Skills & Attributes

You will be:

• A strategic, motivational leader who can inspire a geographically distributed sales team.
• Highly organized and analytical, with strong business acumen and decision-making skills.
• Proactive, adaptable, and able to thrive in a fast-paced, growth-focused environment.
• An excellent communicator capable of influencing at all levels, both internally and externally.