Jobs and Careers

Senior Manager Omnichannel Customer Marketing

United Statesfull_timeVerifiedPosted 30 Mar 2026

💰 $142,800/yr($102,000/yr – $142,800/yr)

About the role

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

#LI-SO1

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Top Reasons to Work at Bimbo Bakeries USA:

Salary Range: $102,000 - $142,800

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

Position Summary:

Bimbo Bakeries USA (BBU) is undergoing a marketing transformation to accelerate brand growth. The Senior Manager of Omnichannel Customer Marketing will be critical in significantly accelerating sales growth via digital modalities across all major customers and major pureplay platforms across our portfolio of bread and baked goods. This leadership role requires a proven track record of success in developing and executing eCommerce strategies, building capabilities to transform, building strong customer relationships, and driving significant revenue growth. This role leads a team of 5 Associates, reports to the Senior Director of Consumer Experience & Analytics and is part of the Marketing Center of Excellence at Bimbo Bakeries USA. This role also leads cross-functional teams, liaises with sales and agency partners, guides strategy, establishing processes, and drives effectiveness.

Key Job Responsibilities:

Omnichannel/eCommerce Expert:

Lead the development and execution of customer-specific omnichannel marketing strategies, integrating digital, in-store, and promotional tactics.
Serve as the internal and external eCommerce expert, educating cross-functional teams on best practices, emerging trends, and platform capabilities.
Lead retail media network JBP negotiations and process collaborating with customer team, media team and other internal stakeholders.
Drive eCommerce marketing initiatives across retailer platforms, including PDP optimization, retail media, search strategy, and digital shelf management.
Collaborate with external agencies and internal stakeholders to ensure seamless execution of customer programs.
Manage budget allocation and ensure efficient use of resources across customer programs.
Own the relationship with retailers through the Retail Media Networks and Digital Category Managers to grow Bimbo Bakeries Brands Digital Penetration.
Monitor and analyze and report on Customer eCommerce performance/KPI’s as well as program performance in collaboration with the Analytics team, leveraging data to optimize campaigns and inform future strategies.
Lead change management and stay on top of trends to future proof our online business to continue to grow.

Team Leader:

Lead, coach, and develop a team of 5 Associates, dedicated to Digital Shelf/Syndication and Omnichannel eCommerce Customer development/marketing.
Build, lead, and mentor a forward-thinking team, providing guidance, coaching, and development opportunities to foster growth and improve performance.
Model leadership behaviors that build trust, accountability, and a culture of continuous improvement.
Manage and coach syndication lead to ensure we are future proofing our business.

Cross-functional Collaborator:

Connect the dots cross-company to ensure eComm/Omni activity is flowing through from marketing strategy to execution at retail.
Partner with Sales, Category Management, and Brand Marketing to identify customer opportunities and translate insights into actionable marketing plans that ladder up to total customer strategy
Drive the importance of eComm/Omni through the organization as the subject matter expert sharing learnings and knowledge to drive growth for the business.
Partner with Full Funnel Media team and Rise Media on optimizing media strategy and media buy in support of brand/sales goals at retailer