We anticipate the application window for this opening will close on - 30 May 2025

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

In this exciting role as a Sr. Director Digital Marketing, you will report to the GM/VP of Global Strategic Marketing (GSM) within Neuromodulation (NM). You will develop a new capability and lead the digital center of excellence within the Global Strategy and Marketing team. 

A Day in the Life 

• Build a comprehensive digital marketing strategy for NM that increases our digital presence, engages our customers and patients in innovative ways while driving business outcomes 
• Enhance patient engagement through personalized digital experiences and targeted marketing efforts that drive loyalty 
• Utilize data-driven insights to assess markets, inform strategic decisions, identify market opportunities, optimize marketing efforts, and measure the effectiveness of digital marketing campaigns 
• Partner closely with peers and executives to integrate digital marketing initiatives within overall business strategies 
• Champion the adoption of digital tools and technologies to enhance marketing effectiveness and efficiency across NM while ensuring a seamless customer experience across all touchpoints 
• Lead the creation and execution of digital marketing campaigns, including SEO/SEM, email marketing, social media, and direct to patient advertising 
• Collaborate with internal teams and external partners to produce high-quality digital content 
• Build, mentor, and lead a high-performing global team, fostering a culture of innovation and excellence 
• Identify and implement innovative digital marketing solutions to stay ahead of industry trends and drive competitive advantage 

Additional Responsibilities 

• Possess management authority to make significant business and strategic decisions including control of planning, staffing, budgeting, managing expense priorities, and approving changes to methods and practices 
• Establish key performance indicators and regularly reports on the performance of digital marketing initiatives; optimizes campaigns based on insights to maximize ROI 

Must Haves 

• Education: Bachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred 
• Minimum of 15 years of relevant experience with 10+ years of managerial experience 
• Strong knowledge of digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and analytics 
• Experience in driving digital transformation and implementing innovative digital marketing solutions 
• Ability to communicate with senior executive leadership regarding matters of strategic importance to the organization 
• Ability to influence across functions and businesses to negotiate and gain cooperation on divergent objectives 
• Strong strategic thinking, leadership, and communication skills. Proven record of driving business growth and innovation.  
• Analytical thinker who can create innovative approaches to the market  
• People leadership skills to develop, motivate, and retain talent during a time of significant organizational change 
• A proven record of driving business growth globally, through exceptional leadership, performance accountability, culture, and execution 
• Strong business acumen and business planning analysis – strategic planning, financial analysis, marketing planning. Ability to communicate business vision and align the organization to it. 
• Effectively communicates both written and verbal at all levels in an organization, externally and with diverse groups. Position requires excellent poise and confidence when interacting with physicians, patients, sales, across organizational functions and senior leadership. Ability to summarize complex information in a clear and concise manner. 
• Proven ability to operate in a matrix environment and work effectively with sales & marketing management as well as other functions including, regulatory, clinical, quality, reimbursement, research and development, manufacturing, finance, human resources, information technology and legal 
• Proven record to work independently,