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Director, Brand Design

GoTo Foods
United Statesfull_timeVerifiedPosted 19 Aug 2026

About the role

The Director, Brand Design leads the design process for new GoTo Foods restaurant locations. This position oversees the design team's efforts to ensure they create innovative and striking designs that satisfy one individual Brands' design criteria and operational standards. The Director collaborates across multiple stakeholders (Brand marketing, Operations, Development team, Vendors, Franchisees, and Franchisees’ A&E Team) to provide status updates, test fits, final conceptual layouts that optimize space, functionality, budgets and Brand identity, as well as review construction documentation of the design. The Director will also collaborate with the Brand and coordinate all architectural design activities with designated GoTo Foods’ third party Design and Architectural Firms. This role will also collaborate with other internal Directors in design to establish standards, economies of scale and best practices for GoTo Foods. The Director of Brand Design works collaboratively with the Development Directors to support all new Franchise locations, providing support through Design Development phases and leads the Brand Design discipline at an expert level.

Qualifications Education
Bachelor's Degree Interior design, architecture, architectural design, or related field Req
Work Experience
8+ years experience relevant work experience (e.g., restaurants/commercial conceptual layout design, FFE (Furniture, Fixtures, Equipment) specifications Req
3 years managerial experience Pref
5 years experience managing National multi-unit design projects Pref
Skills and Abilities
• Proficient in Auto CAD and able to read and understand design and construction drawings.
• Skills in Adobe Photoshop, particularly in regards to interior and exterior renderings
• Ability to track design projects within standardized application (E.g., Expesite)
• Ability to manage and organize projects across various stakeholder groups
• Ability to develop and maintain positive business relationships (e.g., franchisees, 3rd party vendors, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
• Ability to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines within parameters of the organizational structure, processes, systems, and policies
• Ability to gather data from multiple sources and make informed decisions that includes an understanding of the business (business acumen)
• Ability to provide actionable recommendations, develop implementation plans, and provide effective change leadership to enhance quality, efficiency and overall effectiveness
• Ability to convey clear, concise information in verbal, written, electronic, and other communication formats and to demonstrate active listening while engaging others
• Ability to mentor, motivate, and guide staff toward achieving goals; to drive accountability, to provide ongoing, thoughtful, constructive feedback effectively; and to recognize a job well
• Proficient in Microsoft Office Suite

Essential Functions

  • Design Development and Oversight
    • Creates and reviews team’s concept designs to ensure they adhere to operational and ADA requirements, and provide tagged equipment plans and schedules.
    • Oversees the maintenance of design criteria detail drawings and infrastructure files/documents for layouts and specialty items.
    • Prepares presentations and/or renderings to communicate design intent for new stores, remodels, tests and other new design ideas.
    • Reviews preliminary conceptual plans and communicates corrections to adhere to brand standards whenever necessary.”
    • Provides design guidance to team members, the franchisee, external Brand Partner and architect; provides proper tools and materials to assist them with trademark or design issues.
    • Collaborates with Development and Operations Teams on design implementation, prototype design, maintenance, finish material selection and specifications to optimize daily store operations as well as internal team efficiency.
    • Oversees and creates elevations, colored renderings and perspective views when necessary.
    • Evaluates existing stores for design considerations and oversees the management of design upgrades where appropriate.
    • Continually searches for new and innovative design approaches to enhance the quality and efficiency of locations and design team efforts.
  • Department Planning and Project Management
    • Leads the project planning, scheduling and implementation of the restaurant Brands design process; provides overall direction for the design team in accomplishing yearly goals which include openings, remodels and special projects to help expand the Brands’ platforms.
    • Gathers status u

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Company

GoTo Foods

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