Social Media Director

Grow your career with a growing organization

Whether they’re helping people reach their long-term financial goals or providing personal wealth management strategies, every associate contributes to changing the lives of those we serve for the better. When it comes to job satisfaction, that’s hard to beat. And from a personal satisfaction perspective, you’ll enjoy the freedom to support causes that matter to you and experience a truly inclusive work environment. Your future starts now.

As an experienced content creator and marketing communications expert, the Social Media Director is responsible for integrating data and insights to create compelling content and drive interest in Empower.  This role will take a newsroom approach to drive proactive social media content and will also evaluate effectiveness, specifically focusing on social monitoring, rapid response, and digital community engagement.  This role will develop financial shorts, social media soundbites and syndication opportunities for Empower research.
 

What you will do:

• Deliver content aligned to the comprehensive social media strategy that elevates the brand reputation, aligns with overall company objectives and targets key audience segments
• Engage across all social media platforms, including but not limited to LinkedIn, X, Facebook, Instagram, and YouTube, ensuring consistent messaging and branding across channels
• Create and curate engaging content, including articles, blog posts, videos, infographics, and more, to attract and retain followers and drive traffic to our digital properties
• Collaborate with internal teams including marketing, HR, Legal, Compliance & business lines to integrate social media initiatives into broader organic paid campaigns and initiatives
• Utilize analytics tools to track and measure the performance of social media campaigns, providing regular reports and insights to key stakeholders
• Provide regular reports on social media trends, industry news, and competitor activity and identify opportunities for growth and innovation
• Stay up to date on best practices, emerging technologies, and regulatory requirements related to social media marketing in the financial services industry

What you will bring:

• 8+ years of work experience, preferably in financial services, marketing or a media related field developing and leading social media strategies
• Adept at operating in a corporate, sales and/or agency environment
• 5+ years of experience driving and implementing promotion strategies and programs for large and complex organizations
• A big idea, creative thinker who is passionate about building brands
• Proven project management and strategic planning skills
• Excellent analytical and problem-solving abilities, including an ability to express and advocate opinions and ideas and influence others

What will set you apart:

• Ability to prioritize and execute tasks in a high-pressure environment
• A strong critical thinker with intellectual curiosity and creativity
• Excellent presentation skills
• Demonstrable experience in writing and editing skills
• High competency in social monitoring tools and MS Office suite

***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***

What we offer you

We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.

• Medical, dental, vision and life insurance
• Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
• Tuition reimbursement up to $5,250/year
• Business-casual environment that includes the option to wear jeans
• Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
• Paid volunteer time — 16 hours per calendar year
• Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
• Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities such as race, ethnicity, gender, ability, military status and sexual orientation. BRGs play a vital role in educating and engaging our people and advancing our business priorities.

Base Salary Range