Senior Product Marketing Manager, Financials & OpsAI

<p>The Senior Product Marketing Manager will own go-to-market strategy and narrative for <strong><em>BuildOps Financials and OpsAI</em></strong>—two product areas that are central to our platform becoming the system commercial contractors run on.</p> <p><strong>OpsAI</strong> is a major platform identity shift: moving BuildOps from a system of record to a system of action, where intelligence helps teams automate work, surface risk, and drive the next best step in the field and back office. <strong>Financials</strong> is how customers understand margin, cost, and job performance—turning operational execution into measurable business outcomes.</p> <p>This is not a role focused on shipping assets or coordinating launches. This is the person who defines how the market understands what BuildOps is becoming.</p> <p>You will shape the narrative, guide how new capabilities show up in the market, and ensure our product innovation translates into customer adoption and revenue impact.</p> <p>You will work at the intersection of product strategy, sales enablement, and market storytelling — and you will be comfortable leading conversations with executives, product leaders, and customers alike.</p> <h2>Key Responsibilities</h2> <p><strong>GTM Strategy &amp; Launch Leadership</strong> <br>Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market.</p> <p>This includes leading launches for major capabilities, aligning product and revenue teams around a clear strategy, and ensuring new releases translate into adoption and pipeline impact.</p> <p><strong>Market &amp; Customer Insight</strong></p> <ul> <li>Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops.</li> <li>Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve.&nbsp;</li> <li>Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming.</li> </ul> <p><strong>Positioning &amp; Messaging Architecture</strong><br>Define how BuildOps talks about Financials and OpsAI.</p> <p>You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations.</p> <p>This includes:</p> <ul> <li>Core positioning and messaging frameworks</li> <li>Persona-level value propositions</li> <li>Sales narratives and competitive differentiation</li> </ul> <p>Your work ensures the story holds up acros