Director, Global Brand Strategy – Hybrid

3 Days in Towson/week

Towson, MD, United States

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

Join the iconic DEWALT® team, a leader in professional tools and innovation for over a century! We are seeking a talented leader to help shape the future of our brand and drive the next era of growth and product excellence. Be part of a legacy—and help us build what’s next. The Director of Global Brand Strategy for DEWALT® will be responsible for advancing the brand’s position worldwide and building a unified global strategy. This role requires a strategic thinker with a deep understanding of global markets, professional end-user needs, product marketing, and brand management. The ideal candidate will have a proven track record of successfully managing, launching, and growing global brands and products. This role will closely partner with global counterparts in EMEA, LAG, and Asia.

As Director of Global Brand Strategy, you’ll be part of our DEWALT® team working as a hybrid employee. You’ll get to:

• Lead the global brand strategy and strengthen DEWALT’s brand differentiation, inclusive of overseeing all global strategy briefs
• Act as the lead authority and promoter of the Brand, ensuring consistent brand expression through all touch points, both external and internal.
• Partner and provide guidance with regions to execute plans that include local relevance while staying true to the brand’s DNA
• Evaluate and partner with insights for in-depth market research and leverage consumer insights to provide brand and product positioning recommendations.
• Collaborate with stakeholders including product development, commercial, packaging, and regional marketing teams to ensure product marketing initiatives are integrated into the overall business plan.
• Effectively “story-tell” key influencers and decision-makers at all levels, leveraging compelling product narratives and customer insights.
• Evaluate market conditions to understand the competitive landscape and identify trends and opportunities for growth.
• Communicate with demonstrated ability to build relationships, establish rapport, drive consensus, & drive adoption with internal/external customer groups and all levels.
• Ensure consistent measurement and reporting brand KPIs across regions
• Lead and mentor a team of brand managers, fostering a culture of creativity, collaboration, and excellence.

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: 

• 10+ years of experience leading the establishment & execution of global brand growth strategies, ideally in a global environment 
• 5+ years’ experience with leadership of marketing innovation in either a SKU-intensive brand or multi-brand consumer product portfolio in a global environment 
• Undergraduate degree required, preferably in business, marketing, or related field; MBA preferred 
• Prior team leadership of functional experts working globally; coaching and developing broader team members throughout a matrix organization. 
• Experience with high volume retail and / or distributor environment involving complexity in price, channel, and product, with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches 
• Must possess exceptional marketing strategy fundamentals, including expertise in brand planning, go-to-market strategies, business accument, positioning, market research, brand storytelling. 
• Agency experience highly preferred
• Leadership and influence

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be pa