Associate Director / Director – Lilly GTM Content Strategy & Planning

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Associate Director – Go-To-Market Content Strategy & Planning

Position Description: 

The Associate Director will own the development of strategy and planning for Go-To-Market (GTM) content across all marketing channels based on business objectives and target audience. Create content calendars and content guidelines and work in collaboration with internal teams, creative agencies, Lilly Marketing Studios, branding agencies, along with cross-functional partners across Media Services and Social. 

The Associate Director will a data-driven strategist and partner with the Business Insights & Analytics team to build, track, validate and optimize content strategy, including developing insights on the consumer through research and analysis of available data points. 

The Associate Director will partner with the Platform & Experience Content Strategists to navigate the ambiguity of dependent workstreams across the enterprise such as first party data (FPD) and ensure a point of connectivity in overarching branding look and feel between site experience and marketing. 

The position reports directly to the LillyDirect GTM Leader.

Responsibilities: 

Build a comprehensive Content Strategy & Plans (50%) 

• Leverage creative campaigns and overall branding toolkit and guidelines to create content strategy for full marketing continuum 
• Outline the steps involved in creating content, including ideation, writing, editing, and design to develop best-in-class content plans 
• Develop and lead planning for content distribution across various platforms to ensure consistency and high engagement
  • Build content calendars and consult with platform team, product brand and creative partners to develop content for each respective journey 
• Map journeys across audiences throughout all digital touch points, inclusive of paid, earned, owned & shared 
• Communicating content strategy to stakeholders and ensuring understanding and buy-in.

Analyze & Optimize Content Strategy (20%) 

• Partner with Business Intelligence & Analytics to use data-driven insights to optimize content strategies, improve engagement, and achieve key performance indicators (KPIs). 
  • Monitor performance of key metrics  (e.g., website traffic, social engagement etc.) to assess the effectiveness of your content strategy.  

Collaborate with Cross-Functional Teams (30%) 

• Collaborate on creative briefs with GTM team to translate brand goals and content needs for creative partners 
• Collaborate with Platform & Experience team to ensure synergies in branding look and feel with clear GTM pull-through based on the Customer Experience 
• Partner with Creative agency to develop Success, Dispensing & Care content 
• Consult with cross-functional partners and product brand teams to ensure proper pull through of site experience and condition details 
• Bridge connectivity in content journeys with the site experience for each respective audience across consumer marketing touchpoints including flighting 

Minimum Experience / Personal Skill Requirements: 

• Bachelors Degree
• At least 10 years of consumer brand, media, or digital industry experience 
• Qualified applicants must be authorized to work in the United States on a full-time basis. Lilly will not provide support for or sponsor work authorization and/or visas for this role.

Strong Preferences:

• Demonstrated experience with digital marketing, social media, and co