Senior Product Manager
ComcastAbout the role
Job Summary
We are seeking a Senior Manager of Small Business Digital Sales Strategy & Activation for ComcastBusiness.com. This strategic and operational leader will play a vital role in creating and driving our omnichannel approach to deliver leads, sales and growth for the Small Business – from awareness to purchase experience for new and existing customers.A key part of the role is envisioning and executing a unified, best-in-class digital customer journey, bridging the gap between technology, marketing and merchandising to deliver impactful and competitive digital experiences.
We are looking for a blend of strong leadership, technical experience and data-driven decision making to fuel business growth and enhance customer capabilities in an evolving digital marketplace.
The Senior Manager of Digital Sales Strategy & Activation will report to the Director, Digital Product & Sales Strategy, Comcast Business.
Job Description
Core Responsibilities
Team Leadership & Stakeholder Management: Grow and mentor a high-performing team of Small Business product and merchandising managers aligned with business growth & career development.
Digital Strategy: convert insights into strategic initiatives, define product requirements and roadmap in line with business objectives and technical constraints. Ensure the merchandising aligns with brand standards and enhances the online customer journey. Implementation of propensity-driven personalization: leverage models to deliver dynamic offers.
Sales Funnel: evaluate funnel metrics, traffic sources, and conversion drivers; collaborate with analytics to improve lead quality and volume for new and existing customers. Drive deeper engagement and monetization of existing customers.
Cross-Functional Collaboration: partner across the organization to achieve business objectives, including UX/Design/content/legal/marketing/PR/sales/analytics . Manage stakeholder expectations, communicate product vision clearly, and foster agile development practices.
Execution & Delivery: Oversee the end-to-end product lifecycle, including gathering requirements, prioritizing features, coordinating releases, and ensuring quality in digital platforms such as websites, mobile apps, and e-commerce portals. Monitor KPIs and conduct analysis to continuously improve product performance and user engagement.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been de
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