Senior Specialist, New Stream Media

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.  

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding, and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu. 

Job Description

The Media Services team plans and serves display (or "banner") ads across web, mobile, video (i.e. YouTube), and social media networks (i.e. Facebook). The purchasing of ad space is managed through a Demand Side Platform or Supply Side Platform where you can control the cost and placement of clients' ads. The combination of creativity and strategic mobility associated with display ads make them a powerful way for companies to reach potential customers. 

Reporting to the Associate Manager, the Senior Specialist plans and optimizes media campaigns across multiple channels, with a primary focus on display/banner ads and social media. You will work within mobile demand-side platforms, video display platforms, and traditional direct publisher-based buying. Your main responsibilities will include developing dynamic advertising strategies that use your expertise in planning, data analysis to achieve our clients’ goals.

Responsibilities:

• Organize and be responsible for campaign planning, set-up and management across a variety of vendors and platforms
• Develop an industry knowledge, understanding of the advertiser's KPIs and audience strategy, and an understanding of the product offerings
• Maintain awareness of new marketing platforms
• Manage ad budgets, including allocation of monthly budget and tactic level budget optimizations
• Analyze campaign performance and provide optimization recommendations
• Responsible for the aggregation and preparation of mid-flight and end-of-campaign reporting and insights

Qualifications

• Bachelor’s degree in a quantitative, marketing, or related field.
• Capability to excel in a startup environment with evolving workflows.
• Proficiency in simplifying complex concepts.
• Command of essential MS Office applications, Excel with the ability to use formulas, functions, and pivot tables at an intermediate to advanced level.
• Adept in project and campaign management across concurrent projects.
• Experience with the following advertising platforms: SSPs (e.g., Google Ad Manager), DSPs (e.g., DV360), Social Platforms (i.e., Facebook and Pinterest), and ad servers (e.g., CM360).
• 1-3 years of experience in the digital advertising industry.

Additional Information

The anticipated salary range for this position is $51K-$80K. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local la