Dickies: Coordinator, AMER Marketing

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do. 

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.  

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.  

Coordinator, AMER Marketing (Dickies) 

What will you do? 

A day in the life of a Marketing Coordinator at Dickies looks a little like this. 

Dickies exists to champion the passion, pride and dignity of work around the world. As the Brand Marketing Coordinator, you will be responsible for directly supporting and contributing to the success of the Global Brand Marketing team and its various projects. You will regularly interface with cross-functional stakeholders, to include channel leads and regional counterparts, to drive alignment around key seasonal initiatives. You will support marketing strategy set forth by marketing leadership and maintain attentiveness to campaign development, including promotional story ownership, calendar and marketing plan compliance, hero product designations, performance reporting and tracking changes due to channel shifts. It is crucial that your energy and work thrives in a planning culture. Dickies is always looking for ways to improve our seasonal GTM process, from story inception to campaign execution. Your contribution and ownership within this process will be pivotal in driving increased efficiency and learning.  

Let’s break down that day-in-the-life a bit more. 

• Attend key marketing meetings and GTM milestones to capture key discussion points, next steps, and task ownership; to be distributed as a post-meeting summary.  

• Partner on the integrated development and delivery of Priority 3 seasonal promotional campaigns to marketing leadership and key cross functional counterparts (special attention to AMER DTC). To include marketing plan development, product alignment, shifts to seasonal strategy, creative + channel briefing, creative reviews, channel jam sessions and final creative toolkit delivery.  

• Successfully support marketing leadership through leveraging insights (Consumer + DTC) to improve promotional briefs.  

• Partner with Creative Services throughout the creative production process, ensuring thorough completion and timely delivery of Priority 3 promotional asset toolkits to key stakeholders; regional leads and channel partners.  

• Partner closely with Product Merchandising and DTC to accurately incorporate hero styles and key looks in product one-sheets, adjusting in response to dropped styles or strategic pivots.  

• Maintain launch date accuracy within the global marketing launch calendar and seasonal marketing plans. Regularly auditing and updating these documents to reflect strategic shifts and flighting.  

• Partner with DTC to facilitate speed-lane requests (promotions) that fall outside the seasonal story map.  

• Help construct a