Chief Marketing and Communication Officer

Description

Established in 1950, Peninsula Family Service (PFS) is a leading multi-service agency in Silicon Valley, serving over 12,000 children, families, and older adults each year. Our mission is to strengthen the community by providing children, families, and older adults the support and tools to realize their full potential and lead healthy, stable lives. We envision a community where opportunity, financial stability, and wellness are secured for all. PFS offers a fantastic work environment, a collaborative team dedicated to fulfilling our mission, and an amazing array of benefits.

General Description:

The Chief Marketing and Communications Officer (CMCO) is a critical executive role responsible for shaping and executing the organization's marketing and communications strategy. This position is pivotal in articulating PFS's values, mission, and programs to both internal and external audiences. The CMCO will lead the development and implementation of comprehensive marketing and communications plans aimed at enhancing the organization's visibility, awareness, and engagement. By doing so, the CMCO will help position Peninsula Family Service as a leader in family services and an employer of choice.

This role demands a strategic visionary with exceptional leadership skills and the ability to collaborate effectively across departments to meet organizational goals. The CMCO is also expected to champion Diversity, Equity, and Inclusion (DEI) within the organization, ensuring that marketing and communications efforts reflect and support PFS's commitment to these principles. This includes creating inclusive messaging that resonates with diverse communities, promoting equity through outreach and engagement strategies, and contributing to a culture of inclusivity within the organization.

Key objectives include increasing PFS’s visibility, attracting new donors, participants, employee candidates, and volunteers, and enhancing internal knowledge and referrals while actively supporting DEI initiatives.

Reports To: CEO

Job Classification: Exempt / Full Time, Hybrid

Direct Reports: Senior MarCom Manager, Marketing Coordinator

Location: San Mateo, CA

Annual Salary: $200K

Duties & Responsibilities:

• Develop and execute a comprehensive marketing and communications strategy aligned with PFS's mission and objectives.
• Lead and mentor the marketing and communications team, fostering a culture of creativity, collaboration, and excellence.
• Oversee internal communications efforts to ensure alignment and engagement among staff with organizational goals and initiatives.
• Develop and maintain relationships with media outlets, community partners, and other stakeholders to enhance PFS's visibility and reputation.
• Collaborate with program leaders and other key stakeholders to develop targeted marketing campaigns to promote PFS's programs and services.
• Drive the development of high-quality marketing collateral, including press releases, newsletters, website content, and social media posts.
• Monitor and analyze marketing and communication metrics to evaluate the effectiveness of campaigns and initiatives, making data-driven recommendations for improvement.
• Ensure adherence to brand standards and messaging consistency across all communication channels.
• Stay abreast of industry trends and best practices in marketing and communications to continuously improve PFS's strategies and tactics.
• Serve as a spokesperson for PFS, representing the organization at events, conferences, and other public forums as needed.
• Collaborate with the advancement department to develop marketing materials and strategies to support fundraising efforts.
• Collaborate with the Advancement Department to continue to build corporate partner support, in numbers of corporate partners and total giving, engaging corporate marketing dollars.
• Lead marketing initiatives for major all-PFS outreach activities, including anniversary celebrations, annual events, and other significant engagements.
• Provide support in the development and production of annual reports, ensuring they effectively communicate PFS's impact and accomplishments to stakeholders.

Requirements

• BA in Marketing, Communications, or a related field; advanced degree preferred.
• Minimum of 7 years of experience in marketing, communications, or a related field, with at least 3 years in a leadership role.
• Proven track record of developing and implementing successful marketing and communications strategies.
• Exceptional written and verbal communication skills, with the ability to effectively con