Director, Lifecycle Marketing

Mural’s mission is to inspire teams to connect and innovate, while bringing purpose and intention to the craft of collaboration.

Founded in 2011, Mural is a leading innovator in visual collaboration for hybrid, remote, and distributed teams. We believe in what we build, and our team of more than 600 “Muralistas” around the world collaborate in the Mural® app. Our values guide our intentionally inclusive product and culture, which includes collaboration design education and a flexible monthly stipend for learning, wellness, and coworking.

Mural has raised $200M to date and is growing rapidly to fulfill our mission. The company is trusted by 95% of the Fortune 100, including innovative teams at IBM, Intuit, GitLab, Microsoft, and Atlassian.

ABOUT THE TEAM

The Product Marketing and Lifecycle Marketing team is focused, in close partnership with Product, on setting up our products and features for success by bringing our customer voice, marketing through effective positioning and messaging to drive adoption, creating compelling narratives that resonate with our audiences and generating virality within an organization.

YOUR MISSION

In this role, they will design, build and oversee the entire customer lifecycle journey for their customers. Your mission will be to drive long-term engagement and loyalty among the free-to-paid subscriber base, thereby increasing customer LTV and impacting the success of the business. You will build and lead a team of lifecycle marketers, oversee the lifecycle marketing function for our brand, including email/CRM, cross-channel programs, and related platforms. You and the team will develop and own the customer experience roadmap for automated, multi-channel lifecycle campaigns, from ideation to launch to optimization

WHAT YOU'LL DO

• Establish and implement the strategy for all lifecycle marketing communication to subscribers, and drive deeper audience understanding for the business
• You are comfortable using data to inform your strategy. You’re confident in your ability to determine the success or failure of an initiative based on what the data says, and you know how to communicate that insight to your leadership and your team.
• Bring a proven track record of impacting customer behavior and LTV, and have deep experience leveraging customer insights to inform their strategy.
• Define goals, benchmarks, and KPIs for lifecycle marketing programs
• Translate business objectives, product roadmap, content calendars, marketing strategy, channel requirements, and customer insights into comprehensive and targeted marketing programs for key segments of customers
• Continuously A/B test and optimize campaigns to drive incremental gains in conversion and retention

WHAT YOU'LL BRING

• 7+ years work experience within Marketing, with 5+ years experience specifically in SaaS/Enterprise software marketing
• 3+ years managing a Lifecycle Marketing team in the past and a willingness to roll up your sleeves.
• 3+ years managing lifecycle marketing programs for a customer-obsessed, growing SaaS/Enterprise-focused business.
• Able to explain things in a clear and simple manner to external customers.
• You know how to tailor a message for a specific audience.
• You can foster an intellectually curious, data-driven culture for your team.

 

Equal Opportunity 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.