Director Foundation Direct Response

The Director of Direct Response at Connecticut Children’s Foundation oversees the Foundation’s Direct Response Program, driving revenue growth and increasing awareness of its mission and impact for Connecticut Children’s.

 

• Lead all areas of direct response program, including management of distribution list, content creation and donor outreach, to contribute to reaching and exceeding annual revenue goals. This includes oversight of budget and monitoring spending.
• Create and execute strategic direct mail plan that aligns with broader Foundation and institution goals.
  Lead partnership with direct response vendors, coordinating relationships and collaborating on strategy development and execution of year-round direct response campaigns.
• Ownership of mid-level donor pipeline, including identification, cultivation and stewardship of donors. Partner with Development team to identify and plan for donors within portfolio capable of elevating their giving
• Cross collaborate with Stewardship and Donor Relations team on content creation and Operations team on data collection and management through Salesforce to maintain branding and data integrity
• Utilize systems to segment audiences, personalize mail pieces and enhance response rates
• Creating and overseeing giving opportunities within Connecticut Children’s, including engagement of team members and driving revenue to support our mission.
• Perform additional activities related to development efforts as required.

 

Education and/or Experience Required:

• Education: High School Diploma or Equivalent
• Experience: 
  • At least three years of a successful track record in fundraising, including experience in direct response campaigns.
  • Experience using Salesforce or similar CRM. Experience in copywriting and editing.

Education and/or Experience Preferred:

• Education: Bachelor's Degree
• Experience: Experience in fundraising for a children's hospital or academic medical center preferred.

License and/or Certification Required:

• N/A

Knowledge, Skills and Abilities:

Knowledge:

 

Skills:

• Excellent communication skills, strong writing and copyediting skills, project management, ability to integrate strong institutional branding into all materials.

Abilities:

 

Connecticut Children’s is the only health system in Connecticut that is 100% dedicated to children. Established on a legacy that spans more than 100 years, Connecticut Children’s offers personalized medical care in more than 30 pediatric specialties across Connecticut and in two other states. Our transformational growth establishes us as a destination for specialized medicine and enables us to reach more children in locations that are closer to home. Our breakthrough research, superior education and training, innovative community partnerships, and commitment to diversity, equity and inclusion provide a welcoming and inspiring environment for our patients, families and team members.

At Connecticut Children’s, treating children isn’t just our job – it’s our passion. As a leading children’s health system experiencing steady growth, we’re excited to expand our team with exceptional team members who share our vision of transforming children’s health and well-being as one team.