Director, Marketing Operations & Analytics

Job Title: Director, Marketing Operations & Analytics
Department: Marketing
Reporting to: VP, Marketing
Location: Remote

About the Role:
Greenfield is looking for an exceptional leader to build a strategic Marketing Operations & Analytics function within our growing marketing team. This candidate will drive growth and improve efficiency by enhancing our marketing technology strategy for both sales and marketing efforts (CRM and automation infrastructure, ABM deployment, and enterprise content and ecommerce site), optimizing our digital marketing strategy (SEO, SEM, and social channel operations), and develop our marketing analytics capability to identify opportunities and measures results. You will lead a lead team of 3 marketers – 2 current team members with expertise in CRM, automation and web execution, and one team member to hire that will have marketing analytics expertise.
Success in this role will be measured on a mix of qualitative and quantitative metrics that show results of improvements in our digital strategies, campaign ROIs, sales pipeline quality, and reporting accuracy and visibility.
This is your opportunity to drive transformative growth and unlock vast potential at Greenfield Global. We are looking for candidates with an entrepreneurial spirit, who want to put their marketing technology, digital strategy experience and analytics background to use to have a real impact, prove the growth potential, and see their career trajectory launch along the way.
Who We Are:
Since 1989, Greenfield Global has been the leading supplier of high-purity alcohols, specialty solvents, custom blended solutions, and fuel ethanol to businesses worldwide. Greenfield’s low-carbon ethanol helps industries reduce their carbon emissions and meet environmental objectives. Our team of researchers and engineers continue to lead innovation in sustainable energy and chemicals, including green hydrogen, green methanol, sustainable aviation fuel, and renewable natural gas.
Our primary markets are life sciences, food, flavor, fragrance, personal care, beverage alcohols, industrials, and renewable fuels. Annually, the company fulfills over 35,000 orders in more than 50 countries through its extensive global supply chain.
Our mission is to unlock the potential of people, partnerships, and nature to accelerate sustainable solutions for the health of the planet. If you love to enhance customer experiences and want to join a high-performance team that is passionate about operational excellence and cares about its role in the world and sustainability, Greenfield is the perfect place to build your career.
Job Responsibilities:
Marketing Technology & Innovation
• Optimize the full-funnel marketing tech stack (CMS, e-commerce, PIM, CRM, automation, ABM, lead-scoring) to drive growth (SEO/SEM), enhance efficiency, personalization, and scalability.
• Replatform and redesign of content and ecommerce sites to align UX/UI with strategic growth priorities and ensure client findability, ease of use, and increase conversions
• Ensure seamless integration across marketing automation, CRM, and analytics platforms to support end-to-end campaign execution and measurement.
• Implement project management tools and workflows that accelerate delivery and ensure brand and compliance standards.
Digital Marketing Operations & Channel Management
• Oversee digital marketing execution across paid media, SEO, display, and social channels.
• Drive website strategy, content optimization, and user experience enhancements to increase engagement and conversion.
• Establish best practices for digital campaign execution, measurement, and optimization
Analytics & Insights to drive Growth
• Build and lead a marketing analytics function, including hiring and developing a high-performing analyst to support team needs
• Collaborate with growth marketers to build and enrich CRM database for prospect nurturing/pipeline development and enhance CRM for customer growth and loyalty programs
• Lead analyst to build “always-on” opportunity identification systems for prospects and clients, including product & messaging recommendations based on internal and external data (intent, propensity, purchase behavior, online behavior, cross-sale, expansion, and pre-attrition/loyalty insights)
• Translate real-time signals from campaigns, site behavior, and sales metrics into trigger-based marketing and sales actions that get pulled through the CRM
• Systematize competitive and market intelligence gathering from sales and other channels
• Help product, sales and growth marketers to analyze new product, segment, and industry opportunities
Marketing overall result reporting:
• Define marketing scorecard KPIs and revenue attribution tied to pipeline, revenue, and customer value
• Develop compr