VP, Launch Services

Who We Are

RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

Connecting people to local businesses that improve the quality of their lives.

Our Values

• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.
• OBJECTIVITY drives our decision-making because data-backed solutions plus industry expertise wins every time.

Summary of Position

Reporting to the President & Co-founder, the VP of Launch Services is a strategic and operational leader responsible for overseeing the full launch function including project management, development, QA, and tracking to ensure the successful delivery of websites and digital campaigns across the home services vertical. This role is critical to scaling executional capacity, optimizing delivery workflows, and integrating new clients seamlessly. The ideal candidate is a forward-thinking leader with deep experience in project operations, digital production, and PMO strategy, someone who thrives in building systems from the ground up, leading cross-functional teams, and bringing clarity to complexity.

Position Responsibilities

• Defining structure, standards, tools, and processes for digital deliveries
• Develop and implement project governance frameworks including project charters, stakeholder engagement strategies, and risk management protocols
• Collaborate with stakeholders to prioritize projects, manage resources, and ensure alignment with strategic goals
• Audit and continuously improve the website launch process; identify bottlenecks and introduce scalable solutions
• Design and implement tools, workflows, and methodologies to improve launch speed, quality, and predictability
• Lead the end-to-end launch function including project planning, development, QA, analytics implementation, and go-live execution
• Develop and maintain KPIs and dashboards to monitor performance, identify risks, and drive continuous improvement
• Prepare and present regular updates, metrics, and strategic recommendations to senior leadership
• Lead and mentor multiple teams, including project managers, web developers, QA analysts, and coordinators
• Drive a culture of accountability, collaboration, and continuous improvement within the launch and project delivery teams
• Assist in maintaining quality and consistency across projects, including updates to previously deployed projects when templates or processes change
• Oversee the development and improvement of training materials, documentation, and process guides
• Support onboarding and mentorship of new hires on the Launch Services team
• Provide ongoing training and knowledge-sharing to ensure team alignment and growth
• Oversee the portfolio of website projects, ensuring timelines, deliverables, and client expectations are met

Requirements

• 10+ years of experience in project management, PMO leadership, and launch operations within high-volume digital marketing agency environments
• 8+ years of experience leading high-performing teams across all levels (ICs, Managers, and Directors) in matrixed, cross-functional environments
• Proven success in building and scaling launch functions from the ground up, with deep expertise in campaign workflows including website launches, tracking implementation, QA, and deployment best practices
• Strategic and hands-on operator with a strong command of digital marketing campaign execution and technical onboarding elements
• Extensive experience managing complex, multi-brand portfolios and driving alignment across stakeholders in fast-paced organizations
• Proficient in project planning and collaboration tools (Asana, Smartsheet, MS Project, Wrike, Hive, ClickUp)