Help fix customer-centricity at scale

Every company wants to become more customer-centric. At TheyDo, we make that ambition real. Our AI-powered journey management platform helps the world’s largest enterprises align around what matters most: their customers. By bringing scattered data and teams together, we empower smarter decisions and better experiences. Since 2019, global leaders across industries — including Ford, Cisco, Johnson & Johnson, Siemens, Home Depot, and Lufthansa — have trusted us to scale journey management and deliver measurable impact.

Backed by $50M from top-tier investors, including Blossom and 20VC, we are building a category-defining company. Our fully remote team of 100+ TheyDoers represents 30+ nationalities across 27 countries, united by a customer-led, people-first culture.

Our mission is clear: Make journey management the most powerful business tool in the world.

If you’re looking for a place where your work shapes the future of how companies operate, join us. Let’s build it together.

Role Type:

This is a 3 month full time contract to start ASAP with scope to extend.

Role Summary

TheyDo created Journey Management and is now evolving into the Experience Context Platform, the operating layer that connects customer insight, AI agents, and business execution for the enterprise. Ford, Pfizer, Lufthansa, Siemens, and Lloyds are some of the customers who already run on journeys.

This role exists to lay the groundwork for the community of practitioners who believe the same thing, and to start making sure the world knows TheyDo is where that conversation lives.

You'll work across two connected areas: the social presence that builds TheyDo's reputation in the market, and the early shape of a community program that engages champions at our best customers. Both require strategic thinking, genuine relationship-building, and the ability to operate without a playbook. You'll collaborate closely with Marketing, Sales, CS, and leadership, and report to the VP of Marketing.

By the end of this contract, we should have a clear, evidence-backed answer to: what does TheyDo's social strategy look like, and what's the right format for a champion community proven well enough to make a confident call on what comes next.

Community Builder

The Experience Context Platform is a category in motion. The practitioners who adopt it earliest will shape how the rest of the market understands it and this role is how TheyDo builds, nurtures, and activates that group.

That means two things: you'll own TheyDo's social strategy and execution deciding which channels matter, what the right voice looks like, and how to turn organic presence into a genuine funnel. You'll collaborate with our Co-Founder and CEO Jochem, and other thought leaders to amplify credible voices in the space, treating LinkedIn not as a publishing queue but as a distribution engine for ideas worth spreading. As the practitioner landscape evolves, LinkedIn today, Reddit or somewhere else tomorrow you'll move with it.

Right now, our hypothesis is that the highest-value community format is small and intentional - virtual roundtables, curated online sessions, and occasionally in-person moments with the champions inside our customer base. Community also lives inside the product, and the right answer may be a combination of both. You'll make that assessment, place the bet, and build the program not inherit a brief.

What You'll Own

Social Strategy & Thought Leadership

You'll own TheyDo's social strategy end-to-end: channel selection, voice, content cadence, and how it all maps to pipeline. LinkedIn is the starting point, but you'll evaluate where the Journey Management and Experience Context Platform conversations actually lives and go there. You'll experiment with formats, short-form video, carousels, written posts, repurposed content and build a feedback loop that tells you what's actually earning attention versus what just looks like it is. You'll collaborate with internal experts and external thought leaders to co-create content that earns attention. You'll work closely with PMM, demand gen, content, CS, and Product to make sure social amplifies the work happening across the team, not just runs parallel to it. Success is a social presence that generates inbound interest from the right personas, not just follower growth.

Thought Leader & Influencer Relationships

You'll map the Journey Management and CX landscape who has voice, who's building it, who is genuinely aligned with where TheyDo is going and build real, ongoing relationships with those peo