Sr. Director, MarTech Tools

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

Our Media Group portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

NBCUniversal is seeking an experienced Marketing Technology Product leader to join the direct-to-consumer product team for our streaming video services, as Sr. Director, MarTech Tools. This role will sit at the convergence of product and growth marketing and be responsible for the product strategy and delivery of our core Martech platform.

The successful candidate will be a polished leader focused on strategic development and stakeholder management. They are comfortable interfacing with executives, as well as leading a team of reports to maximize performance. They will be passionate about creating a center of excellence which balances the needs of local propositions with the best interests of a scalable, global stack.

If you are analytical, collaborative and obsessed with creating marketing technology systems to drive growth, this is a great role for you.

Responsibilities 

• Define the 3-5 year Martech product vision and roadmap that aligns with Growth Marketing and DTC business objectives, translating high-level strategy into actionable product initiatives.
• Act as the primary executive-level liaison for all Martech product strategy, effectively influencing and securing buy-in from senior leadership across Product, Marketing, Engineering, Finance, and Legal.
• Maintain an understanding of Growth Marketing business goals, KPIs, and tactics associated with each proposition and marketing channel.
• Lead a team of senior product managers focused on our MMP, CEP, and CDP platforms (Branch, Braze, and mParticle).
• Collaborate closely with Marketing and local Martech teams to unify needs into a cohesive platform POV. Own the Martech Tools product backlog, with product delivery enabled through product managers within your team.
• Stand up operations for local Martech teams who will support day to day operations.
• Work closely with the Data team to articulate data needs to support tool development.
• Partner with engineering to deliver products.
• Own vendor relationships; lead regular audits of existing core vendor capabilities versus market; develop and conduct RFP process for vendor replacements, as needed; act as senior point-of-contact for customer success relationship.
• Accountable for core platform budget; partner with Finance and Procurement teams on budget allocation, purchases, and contract renewals.

Qualifications