Creative Lead - US

Role: Creative Lead

Reports to: Senior Global Creative Lead
Department: Brand / Creative
Location: US Remote

ABOUT TRIP

TRIP’s mission is to create calm in the everyday chaos for our community, offering next-generation wellness products to power their lifestyle and nurture mental wellbeing.

Co-founders, husband and wife team Olivia and Daniel discovered plant-based wellness after a transformative personal experience and decided to launch TRIP in 2019 to bring the most delicious, highest quality functional drinks and supplements to millions of people globally.

Now the world’s #1 Calming Beverage Brand, TRIP’s award-winning drinks and wellness products are crafted with botanicals and adaptogens to help people relax, unwind and find balance. Since launch, TRIP has rapidly expanded from the UK to across Europe and North America, generating over $100 million in sales. TRIP products are now available in leading supermarkets, natural retailers and online.

Our vision is to become the global leader in calming drinks and supplements. Synonymous with calm in the same way Red Bull is with energy. We move fast, think big and are committed to becoming the defining brand for a generation who drinks less but prioritises mental wellbeing more than ever. There has never been a better time to join our incredible team and be part of the movement!

About the role:

TRIP is building a global brand, with the US at the heart of our growth. We're looking for a hands-on Creative Lead to help bring the TRIP brand to life for US consumers.

Working closely with our Senior Global Creative Lead, Head of Brand and wider global Brand & Creative team, you'll be responsible for translating TRIP's global creative direction into culturally relevant, high-impact work for the US market.

This is not a traditional Creative Lead role where you'll be managing a large team or delegating the execution. You'll be in the work.

You'll move comfortably between developing an idea, building a campaign deck, designing an asset, adapting global creative for the US market, briefing a production partner or giving direction on a shoot.

We're looking for someone with a strong design foundation who has developed into a broader creative thinker, potentially someone who has progressed from Designer to Senior Designer or Art Director and is ready to take on greater creative ownership.

You'll have creative freedom to bring a strong US cultural lens to the work, while operating as part of one global creative team rather than building a separate US creative identity.

WHAT YOU'LL DO

Bring TRIP to life in the US

• Translate and roll out global TRIP campaigns for US consumers, ensuring the work feels culturally relevant and locally powerful

• Develop US-specific creative ideas and executions across campaigns, OOH, activations, social, digital and retail

• Bring a strong understanding of US culture, trends and consumers to the wider global creative conversation

• Partner closely with US Marketing, Growth, Sales and E-commerce teams to turn commercial objectives into standout creative

• Identify opportunities for TRIP to create culturally relevant moments that generate attention and conversation

Design & create

• Remain highly hands-on, personally developing concepts, decks, designs and assets

• Jump into execution when required rather than relying solely on internal designers or external resource

• Take global campaign creative and adapt it intelligently for US channels, retailers and consumers

• Maintain a consistently high bar for visual craft across everything TRIP produces

• Use Adobe Creative Suite confidently across day-to-day creative work

• Use AI tools to accelerate ideation, concept development, asset adaptation and retouching where appropriate

Shopper, retail & packaging

• Create standout work across US retail, shopper and e-commerce touchpoints

• Develop