Senior Director - Mature Business Unit Marketing Lead

About the Department                                                                                                                                                   

Novo Nordisk’s Market Access and Public Affairs team engages diverse stakeholders across political and healthcare landscapes to forge solutions that drive patient access to innovative products.  We strive to deliver the best possible outcomes for patients with diabetes, obesity, growth hormone deficiencies and rare bleeding disorders through mutual wins for both Novo Nordisk and our Market Access customers.  Our passion for helping people live better lives and our award-winning product pipeline can only be as effective as our ability to provide life-changing information to healthcare providers, key stakeholders and policymakers. Our Market Access and Public Affairs professionals ensure that the latest therapies and products reach the people who need them most, by creating an environment where innovation and chronic disease management drive optimal health outcomes. Are you ready to realize your potential?

 

The Position

Key member of Mature Business Unit Leadership Team responsible for directing the development and execution of the commercial marketing strategy, inclusive of payer marketing for mature brands. Responsible for leading and managing commercial partnerships to enable the mature brand strategy. This may include membership in Joint Steering Committees with external organizations.

 

Leads development plans and execution of key programs that will drive long-term profitable relationships with key accounts and the managed markets channel overall. Responsible for a portfolio of inline products and accountable for the development and implementation of the overall strategy, key strategic imperatives, positioning & messaging for all products within the Mature Business Unit in order to evolve the brand through its lifecycle ensuring the achievement of Novo Nordisk P&L goals.

 

Works closely with Commercial Effectiveness to establish, own and defend the brand forecast. Develops key messages and positioning for MBU brands and proactively communicates with stateholders to ensure transparent communications across the organization and externally to HCPs and Patients. Leads the team responsible for creating a POA "Call to Action" and Sales Force Programs. Develops key messages and positioning for mature brands and is responsible for the development of all relevant personal and non-personal promotional materials.

 

Significant contributor to the global strategy for mature brands portfolio by working closely with global marketing and representing the US on all global cross-functinal brand teams. Leadership responsibility for a team of direct reports.

 

Member of the Mature Business Unit Leadership Team responsible for shaping strategy, structure and culture. Oversees and directs all life cycle activities for the portfolio of mature brands.

 

Relationships

Reports to Executive Director, Mature Business Unit – Head.

 

Interacts frequently in collaboration with internal management and senior level managed markets customer representatives.

 

Interacts internally with team representatives from Finance, Brands, Medical Affairs, HEOR, Commercial Pipeline, Field Sales, Account Management, Analytics, Investor Relations, Value Communication and Contracting Strategy colleagues across all franchises, and all others, including global colleagues/counterparts, on a routine basis.

 

Ensures strong collaboration across functions to strengthen patient and payer value story and provides timely communication of insights to all relevant partners.

 

Manages brand team members who work closely with other internal functional areas including, Managed Markets Sales, Managed Markets Strategy & Operations, Medical, CE, LGQ, , Trade, Institutions and Market Shaping, as well as Global Marketing and Medical colleagues. Other relationships include external partnerships, vendors/agencies, consultants as well as key opinion leaders and professional organizations.

 

Manages 2-3 direct reports.

 

Essential Functions

• Responsible for the development of the US commercial strategy for a portfolio of mature brands, long-range forecasts, and annual business plans.  Provides leadership oversight in developing and executing the overall strategic and tactical brand plans in alignment/collaboration with global marketing- this includes in-depth market analysis, market research activities, customer/patient-centric innovative programming, HCP and patient marketing tactics and market shaping initiatives including but not limited to KOL development, advisory boards, clinical communications and medical education programs
• Responsible for the development of personal and non-person