Director Global PR

YOUR MISSION

We are seeking a highly skilled and strategic Global Director of Public Relations to lead our dynamic marketing organization. As the Global Director of PR, you will be responsible closed to the BU and Global marketing team, for developing and executing comprehensive PR strategies that enhance the company's global reputation, drive brand awareness, and support marketing initiatives and product launch.

1. Strategic Planning:

• Develop and implement a global PR strategy aligned with the overall BU marketing objectives and the brand goals.
• Identify and amplify the key messages and narratives to effectively communicate the company's vision, values, and unique selling propositions.

2. Media Relations:

• Cultivate and maintain strong relationships with international media outlets, journalists, and influencers.
• Proactively pitch and secure positive media coverage across various channels, including print, digital, and broadcast.
• Organize media interviews and event media attendance and coverage for global stories and/or events.
• Create relevant media materials inclusive of press release, product pitches and outreach materials for global stories, as needed.

3. Cross-Functional Collaboration:

• Provide to the local region-Market a PR guidance and support for product launches, marketing campaigns, and corporate events.
• Collaborate with BU marketing, product, and executive teams to align PR efforts with broader business strategies.
• Helping Global Ambassador Coordination for amplification:

• Facilitate seamless coordination and communication between ambassadors and various stakeholders, including Business Units, Entertainment, and Sports Marketing, on a global level.
• Ensure alignment with brand goals and values.

4. Management of Global PR Budget:

• Take ownership of the global PR budget, allocating resources strategically to amplify media events.
• Closed to the media team and the BU, support brand campaigns, share non-business unit related stories, and activate ambassador initiatives while optimizing budget utilization.

5. Performance Measurement:

• Establish key performance indicators (KPIs) for PR initiatives and regularly assess and report on the effectiveness of PR campaigns.
• Use data and insights to refine strategies and optimize PR efforts over time.

YOUR TALENT

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field; advanced degree preferred.
• Proven track record of at least 10 years in public relations roles, with a minimum of 5 years in a global leadership position.
• Extensive experience in cultivating and maintaining strong relationships with international media outlets, journalists, and influencers.
• Ability to collaborate effectively with cross-functional teams, including BU marketing, product, and executive teams.
• Ability to adapt PR strategies to resonate with diverse international audiences.
• Ability to lead and inspire a global PR team and BU, providing strategic direction, mentorship, and professional development.

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.