Global Content Writer

Role Overview:

We are seeking a creative and detail-oriented Global Digital Content Writer to join the Global Marketing Excellence (GME) team to lead writing and copy editing and manage creation, production, and delivery of high-quality content for our digital channels, including Omnipod.com and our global market websites. This role will focus on ensuring content is well written, on brand, medically accurate, and optimized for a diverse, global digital ecosystem in partnership with US and International commercial downstream marketing groups. It is an important role in GME’s mission to elevate Insulet marketing from idea to impact.

The focus of this role is to be the point person for all global web copy. This person will lead the planning, writing, and copy editing of content for our global portfolio of websites. The role will be an integral part of the GME Digital Strategy team’s mission to create a world class Omnipod.com, working with internal partners to execute on their creative ideas as well as proactively proposing ideas based on existing content performance or new opportunities. This role will focus on writing for the website and paid channels, but also will work with the GME Creative Services team to deliver written deliverables for other channels including events, presentations, advertising, print, etc.

They will also partner with the Global Digital Content Producer as part of the content production process from ideation to launch. This requires ensuring all content produced for Omnipod.com (including all markets) and other digital channels is created on time, in line with brand guidelines, with a global mindset, and utilizing best practices.

The ideal candidate has skills in a range of disciplines, including strong writing skills for consumers and healthcare professionals, experience developing digital content strategies, and proven ability in detail-oriented project management.

Responsibilities:

• Lead the lifecycle of web copy in coordination with content creation teams and regional stakeholders, including creative development, review, approval, publication, distribution, maintenance, and governance, ensuring content remains fresh, culturally relevant, and in compliance with brand standards and industry regulations

• Partner with medical affairs and other experts to translate complex medical information into accessible and engaging content for diverse audiences, including healthcare professionals, patients, caregivers, and the general public.

• Partner with the Global SEO Manager to optimize content for SEO, accessibility, and global search engine visibility to enhance user experience across all regions.

• Maintain consistency in tone, style, and branding across multilingual and multicultural content.

• Collaborate with the Director of Digital Strategy, Global Content Producer, SEO leader and -US and International commercial teams to produce web content that aligns with the Omnipod global brand and objectives.

• Work with the GME Creative Services team and subject matter experts in Brand, Digital, DTC, HCP medical professionals, and other team members to outline opportunities within their marketing plans e.g. digital, events, prints etc. to develop new content pieces and where appropriate support their content roadmaps to streamline content production and publication processes

• Enable a culture of excellence to refine and institutionalize best practices enabling value generation and thought partnership in bringing campaigns to market

• Monitor website performance and user engagement metrics globally to identify areas for improvement.

• Stay updated on digital content trends, regional preferences, and best practices to continuously enhance production processes.

Required Leadership/Interpersonal Skills & Behaviors:

• Passionate and creative writing expert who can communicate their decision-making process for editorial and language decisions and ability to take in feedback appropriately

• Ability to build strong multi-functional relationships 

• Strong leadership skills including the ability to influence 

• Demonstrated excellence and knowledge in digital production with results to back up impact 

• Strong communication and collaboration skills with a proven ability to build and maintain relationships with a diverse group of people and audiences 

• Experience with diabetes and medical device and / or healthcare experience / HIPAA regulated products ideal, but not required 

Required Skills and Competencies:

• Experience writing or adapting website copy optimized for both clarity and search engine optimization