Global Head of Growth Marketing

Join Esker as Global Head of Growth Marketing

Are you ready to define the future of growth marketing at a €200M+ AI-powered SaaS trailblazer?

Esker is entering a new era of global growth, backed by world-class investors and driven by bold ambition: transforming how enterprises operate with AI-powered solutions for the Office of the CFO. We’re looking for a thoughtful, strategic Global Head of Growth Marketing to lead us through our next stage of scale—toward €500M+ in revenue and global market leadership.

This role sits within the Corporate Marketing team and acts as a key orchestrator of global growth strategy, ensuring measurable pipeline contribution and scalable execution. You’ll lead a dynamic team of Digital Marketing, Demand Generation, Outbound Marketing, ABM and MarTech - ensuring alignment and excellence across every touchpoint. You'll spearhead our global growth marketing strategy while you lead a high-performing team, collaborate across the C-suite, and ensure Esker’s marketing engine delivers measurable impact at scale.

What You'll Lead

Marketing Strategy

• Define and execute Esker’s global growth marketing strategy aligned with corporate objectives and revenue goals.

• Co-create global-to-regional campaign planning with Field Marketing to ensure relevance, adoption, and execution consistency.

• Develop scalable global campaign frameworks for digital and ABM programs, enabling regional activation.

• Provide data-driven insights and performance feedback to inform strategic decisions.

• Ensure alignment on ICPs, personas, messaging, and funnel architecture across all programs.

Global Leadership

• Lead and inspire a global team of Digital Marketing, Demand Generation, Outbound Marketing, ABM and MarTech.

• Foster a culture of accountability, collaboration, and performance excellence across all regions.

• Collaborate with Sales, Customer Success, Product Marketing and Marketing Ops to align execution with pipeline targets

Growth Marketing

• Define and lead Esker’s global demand generation strategy, leveraging digital, paid media, content, SEO/SEM, events, and inbound channels to drive scalable pipeline growth.

• Champion the strategic use of marketing technology—including Marketo (MAP), Salesforce (CRM), and Highspot—to enable seamless campaign execution and lifecycle management.

• Partner with Marketing Operations and Revenue Operations to advance lead scoring models, campaign analytics, and investment planning, ensuring precision and impact.

• Enforce global compliance and governance standards, including GDPR, while driving best practices in automation, data integrity, and lead management.

Field Marketing

• Serve as a strategic partner to Field Marketing, enabling regional success through global strategy, digital scale, and performance insights.

• Align global campaigns with regional activation through tight partnership with the Head of Field Marketing.

• Provide digital amplification, ABM insights, and outbound plays to support local execution.

• Share intent signals, performance insights, and growth opportunities across regions.

• Align on pipeline coverage targets and shared campaign priorities.

Account-Based Marketing (ABM)

• Own the global ABM vision and strategy, ensuring alignment with corporate growth objectives.

• Drive innovation and scalability in 1:1 and 1:few programs targeting high-value strategic accounts to accelerate pipeline and deepen customer relationships.

• Partner with regional leaders to embed ABM best practices and deliver measurable impact across markets.

Partner and Customer Marketing

• Drive global co-marketing initiatives with strategic partners to amplify joint value propositions and market reach.

• Collaborate with Customer Marketing to strengthen lifecycle programs, retention strategies, and advocacy efforts across regions.

• Enable expansion and upsell opportunities through scalable digital frameworks and ABM tools.

• Partner with Heads of Customer and Value to develop compelling assets—including case studies, testimonials, and engagement strategies—that reinforce Esker’s value proposition.

• Contribute to customer-focused campaigns that enhance satisfaction, loyalty, and long-term growth.

What You Bring

• Executive Experience: 10+ years in B2B SaaS marketing leadership roles required, 15+ years preferred, including global growth and demand generation; at least 5 years at VP or Head level