Marketing & Events Manager

About Accolade
Accolade (Nasdaq: ACCD) provides millions of people and their families with an exceptional healthcare experience that is personal, data driven and value based to help every person live their healthiest life. Accolade solutions combine virtual primary care, mental health support and expert medical opinion services with intelligent technology and best-in-class care navigation. Accolade’s Personalized Healthcare approach puts humanity back in healthcare by building relationships that connect people and their families to the right care at the right time to improve outcomes, lower costs and deliver consumer satisfaction. Accolade consistently receives consumer satisfaction ratings over 90%. For more information, visit accolade.com.

Role overview  

The Marketing & Events Manager is responsible for working closely with the Marketing, Sales and Business Development teams to support Accolade’s mission of reinventing the healthcare experience and delighting members. This individual will manage the team responsible for events planning and execution of industry conferences, sponsorships and Accolade hosted events to drive sales opportunities and lead generation. Additionally, this role will partner with client success to manage onsite events as it relates to current customers and enhance engagement, utilization and awareness of Accolade’s service.

Events management:

• Research and evaluate potential industry, sponsorships, and Accolade-hosted events focused on driving lead generation and sales opportunities; provide event recommendations to leadership

• Act as a project manager to plan, produce, lead and execute events; requires close cross-functional partnerships

  • Develop event plans, overviews and materials, including pre- and post-event follow up plans

  • Support the definition and creation of event goals and processes to ensure cross-functional alignment, event success and streamline effectiveness

  • Expertly drive pre-event meetings, including ownership of event planning documentation

  • Manage event calendars and project timelines

  • Conduct post-event analysis to understand the ROI; review findings and develop recommendations for leadership to drive event plans in subsequent quarters and years

• Write content and copy for landing pages, e-mails, etc.

• Support campaign execution, including list management and segmentation, e-mail creation and distribution, and content as it pertains to events

• Own relationships with multiple vendor partners; coordinate project details, productions timelines, cost estimates, and final deliverables

• Build and distribute regular pre-event status reports and post-event trip report

• Work closely with Field Operations to achieve business goals via event marketing

• Support departmental operations, such as entering/cataloging vendor invoices

Customer event marketing:

• Co-manage Customer Onsite Events process and execution with client success leadership

• Be the liason between CP, Member Engagement and Events Marketing

• Support in staffing customer onsite events

What we are looking for…

• Bachelor's degree, preferably in Business/Marketing/Communications, Design or technology-related field

• 3 - 5 years of experience working on marketing or business initiatives or campaigns, whether in school or in a business environment

• Demonstrated success in event management and project management preferably in a corporate setting or sales related field

• Understanding of email marketing system concepts; experience in marketing automation or email marketing tools

• Understanding of various reporting tools

• Understanding of project management tools like Asana

• Understanding of web content management systems WordPress or other

• Ability to work under tight deadlines while managing multiple projects across the marketing function

• Excellent Word, Excel, PowerPoint, and email (Outlook) skills

• Experience working in a healthcare environment and/or Business to Business role is a plus

• A willingness to travel and ability to work independently and autonomously; light travel is required

• Superior oral and written communication skills with an innate attention to detail

• Skilled negotiator with proven experience finding creative ways to do more with less, and a track record of staying on budget

• Experience working in a fast-paced an