Senior Brand Manager, Minute Maid & FSOP

Location(s):

Canada

City/Cities:

Toronto

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

June 21, 2024

Shift:

Job Description Summary:

We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of expansive portfolio. You will report into the Director of Marketing and work cross-functionally with several teams - Commercial, Sales, Finance, R&D, Legal/ Regulatory & our creative agency partners.

The role of this position is to lead our Minute Maid and Food Service on Premise portfolio.

 

What You’ll Do For Us

• Write short and/or long-term business/brand plans, identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. to deliver brand growth targets.

• Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization. 

• Develop marketing plans & content deliverables to support strategic initiatives to deliver annual business plan.

• Develop and communicate written briefs for use by agencies (e.g., creative, advertising, packaging, product development, media, consumer promotions, merchandising, etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.

• Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).

• Own day-to-day management of brand budgets and investment allocation.

• Presentations of business results to both internal and external stakeholders including senior leaders.

Qualifications & Requirements 

• Bachelor’s degree in Marketing, Communications or Business , MBA preferred.

• A minimum of 5 years of experience in brand management is ideal.  

• Excellent project management skills, proven track record of leading complex projects with multiple senior stakeholders.

• Proficient in Nielsen, Numerator and other quantitative research tools and a passion for understanding consumer behavior. 

• Experience working with agencies, managing creative approvals etc.

• Strong financial acumen and strong business analytics.

• Strong storytelling & presentation skills.

• Food service on premise experience as asset.

What We Can Do For You 

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.  

Skills

Active Listening, Analytical Thinking, Brand Equity, Brand Management, Brand Positioning, Brand Strategy, Collaborative Leadership, Critical Thinking, Cross-Functional Leadership, Data Driven, Financial Acumen, Forward Thinking, Innovation, Marketing Planning, Strategic, Strategic Thinking, Taking Initiative

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Pay Range:

$113,000 - $132,500

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounde