Director, Sports & Experiential Partnerships

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.

The Director, Sports & Experiential Partnerships will lead the strategy and execution around CLEAR’s sports partnerships, in order to maximize media value and brand awareness. Additionally, this candidate will lead on brand marketing experiences & activations that bring CLEAR’s story to life across physical and digital environments. This role will translate strategy, execution, and relationship management into cultural relevance, brand affinity, and Member connection.

 

What you'll do:

• Work with CLEAR’s sports partners to maximize media value, brand awareness, and overall brand benefits across this sector of our business.
• Oversee execution of all media / brand awareness aspects of our sports partnerships
• Devise an overall brand strategy for a cohesive playbook across our current and future sports partnerships for an impactful and consistent look & feel
• Manage day-to-day relationships and all communications with Sports partners
• Support in deal structure for Sports partnerships, ensuring all brand and media needs are reflected in contract
• Work closely with cross functional teams at CLEAR to ensure company wide brand / awareness needs are being met through our sports partnerships 
• Ensure CLEAR’s voice and brand standard is being upheld in all media and placements surrounding our sports partnerships
• Partner closely with the VP, Content & Creative to translate brand and campaign narratives into breakthrough experiential concepts and activations
• Lead end-to-end development of experiential programs, from ideation through execution, ensuring every touchpoint reflects CLEAR’s brand, voice, and creative standard
• Lead our relationships with key venues, sports teams, and event producers 
• Manage and inspire external agencies, production partners, and vendors to deliver innovative, high-quality experiences at scale

 

How you'll measure success:

• Brand engagement and affinity metrics tied to sports partnerships + experiential campaigns (e.g., brand lift, sentiment, engagement)
• Cultural impact and reach of sports partnerships (e.g., earned media, social amplification)
• Quality, consistency, and creative excellence of experiences across channels
• Effectiveness of experiential programs in supporting broader brand and campaign objectives
• Maximizing our current partnerships with sports/venues through deeper activations across in-person events, on social, and through other forms of media

 

What you're great at:

• Assessing and maximizing partnership opportunities
• Understanding the current sports partnership x media landscape and applying best practices to a specific brand
• Infusing brand objectives throughout the entire marketing funnel into partnership activations and initiatives 
• Leading strategy at a department level across multiple internal teams and external partners
• Deep understanding of how to translate brand storytelling into physical and digital experiences
• Understanding of partnership deal point, negotiation practices, and relationship management
• Strong creative instincts paired with operational rigor to bring ideas to life at a high level of execution
• Proven ability to collaborate with creative, content, and production teams to deliver cohesive brand narratives
• Proven ability to build and manage strong relationships with partners in the sports and experiential space
• Ability to navigate ambiguity, think big, and execute in a fast-paced, high-growth environment

 

How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Located in New York City, our Headquarters offers close collaboration with and access to a hands-on senior leadership team, a bright and energetic space with an open concept, and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs. 

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