Director, Marketing Manager – Digital Assets

Are you ready to make an impact at DTCC?  

Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets.  We're committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact.  We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.

Pay and Benefits:

• Competitive compensation, including base pay and annual incentive
• Comprehensive health and life insurance and well-being benefits, based on location
• Pension / Retirement benefits 
• Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee). 

The Impact you will have in this role:

The Marketing and Communications department at DTCC is responsible for shaping and promoting the company’s brand image, engaging target audiences, increasing client engagement and driving revenue opportunities across all channels, regions and market segments.  Through outcome driven marketing campaigns, targeted digital engagement strategies, enterprise level event engagements, internal and external communications, media relations, and content creation, the department works to drive awareness, attract and retain customers or stakeholders, and support overall business goals. 

Positioned alongside the Relationship Management and Growth teams within the Chief Client Office (CCO), the Marketing and Communications team is focused on providing consistent client experience across all channels and geographies, enabling enhanced client engagement, partner satisfaction, revenue growth and business success. 

The Director of Marketing for Digital Assets will serve as the strategic and hands-on marketer responsible for developing and executing results-driven, cross-channel marketing strategies that align with business and growth objectives for DTCC’s Digital Assets business.  Working in partnership with the Product and Client Relationship teams as well as the other Marcoms teams, this role guides the creation of integrated programs that build awareness, attract and engage target clients, and drive product adoption and revenue across the full marketing funnel. What’s more, this role will be responsible for coordinating speaking engagements and thought leadership opportunities, along with collaborating with the communications team on strategic press engagements and internal communications to elevate the presence of our executives and promote the client centric philosophy of DTCC.

Your Primary Responsibilities:

• Act as a true client partner, liaise/advise directly with stakeholders within the Digital Assets business and other key internal stakeholders to understand business goals and translate them into integrated and outcome driven marketing programs.
• Understand market drivers and competitive landscape to continuously evolve marketing strategies and maintain a competitive edge.
• Build client personas and segment focused engagement strategies in partnership with other client facing teams to align Marcoms plans to a more client centric mindset.  
• Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc.), working directly with key business stakeholders, along with internal Marcoms teams and business partners to translate business goals into strategic, measurable, audience aligned marketing goals.  
• Lead client acquisition, expansion, and retention programs—partnering with client facing teams to drive segment-focused initiatives that deepen client relationships and contribute to revenue growth
• Oversee the development of compelling content and thought leadership programs, by deeply understanding the needs of our clients, synthesizing key insights and partnering with the content and creative team to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences. 
• Work with event marketing to develop and execute proprietary client engagement opportunities across thought leadership, roundtable and hospitality engagements, along with managing participation at third party events
• Engage with PR to facilitate media engagements and interviews for key executives to drive top tier coverage.
• Collaborate with