Director, Monthly Giving & Donor Advancement

Why join our team?

With a mission that spans the globe, the USO provides a rewarding and fulfilling work environment. Our team is exceptional, and we offer generous paid time off, including volunteer days and military leave. We have a remarkable 401k match, comprehensive benefits, and opportunities for training and education reimbursement. Our team members are passionate about putting the mission first, and we have a lot of fun while doing it. Working for the USO isn't just a job – it's a calling, and we believe in doing what you love and loving what you do.

A Certified Great Place to Work®

Don’t just take our word for it—our people have spoken. According to the Great Place to Work® 2025–2026 survey:

• 96% feel good about how we support the community
• 94% are proud to tell others they work at the USO
• 92% say their work has special meaning—it’s not “just a job”
• 91% felt welcomed from day one
• Over 88% agree all employees are treated fairly, regardless of race or gender

The Director, Monthly Giving & Donor Advancement leads the strategy, execution, and performance of USO’s monthly giving program, a core pillar of USO’s revenue portfolio that supports pipeline development, donor retention, and channel diversification. This role is responsible for acquiring new monthly donors, retaining existing monthly donors, and converting single gift donors to monthly donors through various mass market fundraising channels.

In addition, the Director is accountable for building and managing the organization’s mid-level strategy, ensuring alignment with enterprise revenue goals creating a donor advancement framework. The Director, Monthly Giving & Donor Advancement manages teammates and agency partners, builds integrated strategic roadmaps, and drives revenue growth with a focus on ROI, donor engagement, and long-term value.

Principal Duties and Responsibilities (*Essential Duties)

Fundraising Strategy and Execution (40%)

• Develop and lead the execution of fundraising strategies to grow USO’s multimillion-dollar sustainer program through DRTV, digital fundraising, direct mail, and face-to-face canvassing, with a focus on maximizing long-term donor value and sustainable revenue growth.*
• Develop compelling copy and creative that will be used in DRTV campaigns.
• Identify and direct investments for new and existing programs designed to acquire, convert, retain, and recapture sustaining donors with the goal of making sustainers the centerpiece of USO’s donor population.
• Build and manage the organization’s Mid-Level giving strategy, including donor segmentation, engagement plans, personalized stewardship, and upgrade pathways designed to increase donor lifetime value.
• Manage a team of fundraising professionals, fostering their growth and performance through regular feedback, mentoring, and development opportunities.
• Partner with SVP, Direct Response, to develop annual revenue and expense planning, budgeting and monthly reforecasting for sustainer and mid-level efforts.
• Continuously evaluate and improve the monthly donor journey to ensure best practices are achieved through acknowledgments, conversion techniques, timing of upgrades, relationship building, and other USO touchpoints from other divisions in partnership with Direct Response, Major Gifts, Donor Services, and Development operations team.
• Utilize data, analytics, and donor insights to optimize campaign performance, improve retention and identify opportunities for revenue growth and donor migration.
• Serve as a strategic leader in building a scalable donor pipeline that supports the organization’s long-term fundraising growth and strengthens the transition of donors into transformational giving opportunities.
• Participate in relevant cross-departmental meetings to ensure sustainer campaigns and mid-level audiences are supported and integrated across the USO. Work closely with Major Gifts, Marketing, Communications, Legal, and Corporate.
• Participate in sustainer-focused fundraising industry groups/benchmarking in order to bring new ideas to the team and program.
• Manage celebrity and influencer recruitment in support of DRTV and donor advancement campaigns in collaboration with Entertainment team.
• Manage premium processes, including budgeting, approvals, fulfillment tracking, and campaign integration.
• Serve as USO’s internal expert and advocate for Monthly Giving & Donor Advancement fundraising, supporting education, cross-functional strategy, and innovation in DRTV, Face-to-Face Canvassing, mid-level and other initiatives, internally and externally

Vendor Management (30%)

• Select and manage external