Senior Associate Paid Search

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe's tools and expertise around the world through the mantra "The Power of One."

Job Description

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Qualifications

At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, encouraging healthy conversations, healthy behaviors and healthy people.

Position Summary

The Paid Search Sr. Associate executes Search Campaigns and has a hand in the strategic approach for search campaigns. The goal for this role is to "bridge" the campaign execution and client goals, understanding client needs and ensuring our Search execution and management satisfies these goals.

Main Responsibilities

• Responsible for ongoing management, execution, and monitoring of SEM campaigns
• Oversee daily management of approved budgets and pacing progress, supporting associate in financial system changes in publisher mix
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations
• Partner with Search Associate to train on Search campaign management and executional best practices
• Set direction, provide feedback and finalize campaign builds, including keyword research, ad copy creation and overarching campaign architecture
• Steward submissions through client med/legal review process, and launch new campaigns according to approved assets
• Partner with Search Supervisor to guide campaign testing and optimization goals and programs, ensuring campaign performance is reviewed
• Support development of Search plan, including budget forecasts, relevant industry trends, competitive insights, lessons learned and opportunities to evolve approach to accomplish brand goals
• Reporting to Associate Director of Search

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

#LI-Hybrid

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply