Growth Marketing Lead

At Didero, we’re building the autonomous supply chain, starting with agentic supplier management.

Global trade has never been more complex or more critical. Teams are underwater, reacting to a flood of challenges — from geopolitical risk to tariffs. Didero helps by automating time-intensive workflows with AI agents, deploying cutting-edge technology into one of the world’s most vital domains.

We’re backed by some of the world’s best venture funds and leading figures across AI, supply chain, and enterprise software.

About the role

The Growth Marketing Lead will be responsible for developing and implementing integrated marketing strategies that fuel lead generation and conversion across all channels. This role will combine strategic planning with hands-on execution, covering ABM, digital marketing, content creation, events, paid media, email campaigns, and performance analytics.

The ideal candidate is both a creative strategist and a detail-oriented operator—with a passion for experimentation, data, and results.

You’ll join a team of builders, learners, and believers, guided by values that shape how we work and how we build.

Location: Remote but preference for folks in NYC

What You’ll Do

• Develop and execute integrated growth strategies to generate and accelerate qualified pipeline across enterprise and mid-market segments.

• Lead account-based marketing (ABM) initiatives in partnership with sales to target, engage, and convert priority accounts.

• Manage digital marketing campaigns across paid search, paid social, display, and retargeting channels.

• Oversee the planning, production, and distribution of marketing content (eBooks, webinars, case studies, blogs, podcasts, etc.) aligned with lead generation and nurture goals.

• Plan and execute in-person and virtual industry events, conferences, and trade shows that elevate brand awareness and drive leads.

• Manage external agencies and vendors supporting digital ads, content creation, and event production.

• Collaborate closely with sales leadership to ensure aligned messaging, lead handoff processes, and closed-loop measurement between marketing and sales.

• Define and own key performance metrics (MQLs, SQLs, pipeline contribution, ROI) and report on progress against goals.

• Continuously test, measure, and optimize marketing channels to improve conversion rates and efficiency.

• Stay abreast of emerging B2B marketing trends, technologies, and best practices to drive innovation and growth, principally AI tools that drive marketing efficiencies and increase engagement and conversions.

You’ll be successful in this role if you…

• Have a passion for generating pipeline and collaborating with your sales and marketing colleagues to drive revenue.

• Have a creative mind for conceiving innovative, engaging campaigns.

• Are metrics-driven / outcome driven with an ability to quickly test, measure and adjust campaigns and programs to optimize performance.

Qualifications

• 7+ years of B2B marketing leadership experience, ideally in SaaS or enterprise software.

• Proven success in developing and executing lead generation and ABM strategies that drive meaningful pipeline growth.

• Strong knowledge of digital marketing channels, CRM, and marketing automation (e.g., HubSpot, Marketo, Salesforce).

• Experience managing agencies and cross-functional teams.

• Proficiency in data analysis and marketing performance reporting tools (e.g., Google Analytics, Tableau, or similar).

• Excellent communication, leadership, and project management skills.

• Comfort working in a fast-paced, high-growth environment.

Bonus Points For:

• Experience in procurement, supply chain software sector.

• Experience building a growth marketing engine from scratch at an early stage SaaS.

• Scaling a SaaS enterprise from $10M - $100M+.

• Practical experience with AI tools and agentic frameworks.

Tech Stack

• Hubspot, Apollo, Clay, WordPress, Tableau

What We Value

• We make the world feel smaller - We support each other and break down boundaries, both internally and for our customers

• We build supply chain magic - We push the boundaries of what technology can do and go above and beyond for our users

• We are lifelong learners - We move fast, embrace failure, a