Senior Manager of Field Marketing (USA)

About DroneDeployDroneDeploy powers field teams with robotics and AI. As the only reality capture platform that combines robotic automation, AI agents, and a truly unified system, DroneDeploy allows critical industries to operate with speed and confidence.
From construction and energy to agriculture, the world’s largest companies use DroneDeploy to simplify field operations, improve safety, and make smarter decisions, faster. By combining aerial drones, 360 and fixed cameras, ground robots and proprietary AI, we’re bringing the power of automation and visual intelligence to all stakeholders, from the field to the boardroom.
At DroneDeploy, we thrive in a mostly remote-first culture rooted in innovation and impact. We’ve been recognized as a Best Place to Work in the SF Bay Area and named one of America’s Great Places to Work—but what truly sets us apart is the experience you gain: solving real-world challenges with cutting-edge technology, surrounded by teammates who are as passionate as they are supportive. Our team is bold, mission-driven, and building something that matters. We foster a culture where a variety of perspectives drive smart decisions, and where growth—both personal and professional—is part of the journey. Whether it’s flexible schedules, family-friendly benefits, or our strong track record of internal promotions, we invest in people as much as we do in product. If you’re looking to be part of something ambitious, authentic, and transformative, you’ll find your place at DroneDeploy.
Role OverviewAs Senior Manager of Field Marketing, you will shape and execute DroneDeploy’s North America field marketing strategy, reporting to the VP of Demand Generation. You’ll own the planning and delivery of our flagship customer conference (Horizons), C-suite and VIP experiences, and a portfolio of high-impact field events that drive measurable pipeline and revenue outcomes. This role is pivotal to our go-to-market success, serving as the connective tissue between marketing, sales, and executive leadership. You’ll lead and mentor a growing team, starting with direct management of a developing Field Marketing Associate, and will have the opportunity to expand your scope as the business grows. We’re seeking a strategic, process-oriented leader who thrives in a fast-paced, outcomes-driven environment and is energized by building relationships, optimizing event portfolios, and delivering results that move the business forward.

Work Environment:

• This is a remote position open to candidates based in North America, with a preference for Central time zones to maximize collaboration with global teams.
• You’ll have flexibility in your schedule, with core collaboration typically occurring during standard business hours in your local time zone.
• The role requires frequent travel (approximately 30–40%) to lead and support events, customer engagements, and company initiatives across the US and Canada.

Responsibilities

• Develop and execute the North America field marketing strategy, aligning event programs with business goals and revenue targets.
• Own the end-to-end planning, budgeting, and delivery of flagship events and North America trade shows, including the Horizons customer conference, executive roundtables, VIP experiences, and our broader external events portfolio.
• Partner closely with sales, product marketing, and executive leadership to ensure field marketing activities directly support pipeline creation, acceleration, and retention.
• Recruit, manage, and develop a team of direct reports, fostering a culture of accountability, creativity, and continuous improvement.
• Analyze event performance and pipeline impact, using data to optimize future programs and maximize ROI.
• Experiment with new event formats, channels, and technologies (including AI-driven efficiencies) to enhance attendee engagement and operational effectiveness.
• Build and maintain strong relationships with internal and external stakeholders, acting as the face of field marketing for the region.
• Establish repeatable processes, templates, and best practices to scale the field marketing function as the team grows.

Requirements

• 7+ years of B2B marketing experience, with a proven track record in field marketing, event strategy, and pipeline generation for technology or SaaS companies.
• Demonstrated success leading large-scale customer conferences, executive activations, trade shows, and field events that drive measurable business outcomes.
• Experience managing a team of direct reports, budgets, vendors, and cross-functional teams in a fast-paced, high-growth environment.
• Exceptional organizational skills, with the ability to manage multiple projects and priorities simultaneously.
• Strong analytical mindset, comfortab