Sr Dir, Marketing - PayPal P2P & Xoom

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re looking for a marketing leader to be the single threaded owner of one of the most strategically important and emotionally resonant categories in our portfolio—peer-to-peer (P2P) payments and global remittances. At its core, P2P is about connection: helping people move money between friends, family, and people around the world. It's also a vital engine that fuels PayPal’s broader payments ecosystem and business growth. As such, this is a direct report to the Chief Marketing Officer at PayPal.

In this role, you’ll lead global marketing for both the PayPal P2P and Xoom brands, crafting bold, insight-driven strategies that grow the P2P business and deepen customer relationships. You’ll set the vision, shape the narrative, and drive the go-to-market execution that establishes PayPal as the smartest, safest, and most trusted way to send money to anyone, anytime, anywhere.

Job Description:

Key Responsibilities:

Strategy & Impact

• Own and drive the global marketing strategy for PayPal and Xoom’s P2P business, directly accountable for category growth, user growth, and incremental value within our payments platform.
• Develop a bold, differentiated vision that elevates the role of PayPal’s P2P and remittances services in a crowded landscape, and drives meaningful growth in key geographies (domestic and international)
• Maintain a deep understanding of global trends and competition, translating insights into proactive strategies that position PayPal and Xoom as category leaders.
• Manage both brands for growth within an architecture that includes Venmo

Go-to-Market & 360 Campaigns

• Define and elevate the PayPal P2P and Xoom value propositions across diverse global audiences.
• Create scalable playbooks that enable us to go to market with speed and consistency.
• Craft emotionally compelling and trust-building messaging and creative that breaks through in a crowded category.
• Architect integrated marketing strategies and breakthrough creative campaigns in partnership with Brand, Media, Lifecycle, and Product Marketing.
• Translate product roadmaps into high-impact customer engagement moments that drive awareness, activation, and loyalty.
• Build, test, scale, and continuously optimize performance strategies anchored in KPIs, incrementality, and growth.

Audience Strategy & Ecosystem Growth

• Determine the priority countries to allocate budget and oversee local market excecution as required.
• Lead our global audience segmen