Director Strategic Consulting: Loyalty and CRM (Remote)

Job Description

Epsilon is seeking a dynamic Director, Loyalty Consulting with a background in loyalty and CRM consulting and/or marketing communications to work with Fortune 500 clients on retention strategy development, loyalty program design and execution, customer insights and omni-channel contact strategies.

Roles and Responsibilities:

Lead efforts for Automotive client engagements with the following expectations:

• Lead loyalty assessment and design projects for clients
• Lead strategy for defining an automotive loyalty product
• Consult and drive clients through appropriate engagement models including optimization, insight, and strategic design, applying and leveraging multi-channel marketing industry expertise and customer experience best practices
• Understand the financial aspects of measuring and managing customer marketing investments and make recommendations to achieve clients' financially driven goals
• Identify, populate, and leverage strategic frameworks and develop real-time contact strategies hands-on through the use of segmentation, targeting, channels, offers, messaging, testing, reporting, and analysis with a focus on digital channels
• Define KPIs for performance and continuously measure, track, report, and optimize strategies and tactics

The candidate “must have”:

• Strong consulting and solution selling skills
• Experience designing and deploying marketing strategies 
• Loyalty marketing and retention expertise, specifically program design and optimization
• Strong grasp of digital marketing trends and key consulting frameworks and concepts
• Familiarity with marketing automation tools and be comfortable navigating system architecture diagrams
• Strong awareness of how systems and data integrate with contact plans, and capable of determining systems and data requirements for a given marketing strategy
• Structured thinking and the ability to facilitate working sessions and brainstorming exercises among clients and peers across all levels of an organization
• Ability to interpret data and analytics results in order to identify important insights that should drive client strategy
• Strong understanding of zero, first, and third-party data usage and appropriate recommendations
• Ability to design insightful primary research and interpret results

In addition, the ideal candidate would also have many of the qualities below: 

• Proactive self-starter with high level of initiative and ability to direct a team on multiple concurrent projects, and ensure follow-through while delivering high quality to Epsilon clients
• Automotive knowledge at the OEM and dealer level
• Leader, collaborator, and team-oriented
• Strong project planning and project management skills desired
• Track record for growing client businesses and getting results
• Ability to synthesize complex concepts in simple terms
• Strong oral and written communicator; create high quality documents and deliverables using Microsoft Office and other applications as needed
• Process-oriented thinker with a background in using frameworks and methodical steps to identify workstream approaches
• Analytically oriented thinker with advanced Excel skills and comfortable manipulating data to demonstrate visual trends in meaningful ways
• Familiar with analytical techniques in support of multi-channel marketing including profiling, segmentation, analysis, and modeling
• Experienced in identifying and documenting business requirements for new marketing programs
• Familiar with best of breed marketing tools including social media monitoring, business intelligence, campaign management, digital analytics, content management, and offer management

Experience and education 

• A minimum of 7+ years of professional experience
• Bachelor's degree required 
• Management consulting expertise
• Experience designing, building and/or leading loyalty programs 
• First-hand experience with loyalty program diagnostics, assessment, and design along with related communications roadmap development and implementation
• Multi-channel delivery platform experience
• Management of loyalty and CRM programs across multiple communications channels
• Expert-level software knowledge including Project, PowerPoint, Excel, and Word

Salary Range: $130k - $160k

Additional Information

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon’s best-in-class identity gives brands a clear, privacy-s