Associate Director, Portfolio Marketing, Refractive, OSD & Cataracts | Irvine, CA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Multi-Family Marketing

Job Category:

People Leader

All Job Posting Locations:

Irvine, California, United States of America

Job Description:

About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

We are searching for the best talent for an Associate Director, Portfolio Marketing, Refractive, OSD & Cataracts to join our J&J Surgical Vision team.  This position is based in Irvine, CA.

Purpose:

The Associate Director will lead the strategic direction, development, and execution of U.S. marketing initiatives across the Refractive, Ocular Surface Disease, and Cataract portfolios. This role is responsible for driving growth through integrated professional and consumer marketing strategies, shaping product messaging and evidence dissemination, and strengthening customer engagement across key eye care segments. The leader will serve as a critical interface between Global Strategic Marketing, R&D, Commercial Operations, and cross‑functional partners to ensure positive customer experience, optimize portfolio performance, and influence future innovation. This position plays a pivotal role in advancing J&J Vision’s mission to protect, correct, and enhance healthy sight for life by delivering impactful programs, tools, and insights that elevate customer experience and increase market adoption.

You will be responsible for:

• Identify customer needs and provide inputs to new/existing portfolio commercial initiatives 

• Develop and Lead US Marketing Plans

  • Lead strategy and execution for all professional and consumer marketing initiatives.

    • Lead all Sales support tools & asset creation

    • In-office tools, assets, and programs

    • Consumer campaigns and social media efforts

    • Internal cross-functional collaboration & alignment for all initiatives, programs, and assets.

  • Develop product messaging and work with Medical Affairs on supporting evidence dissemination.

  • Partner with broader US Marketing team and Business Development on conference execution, booth initiatives, and associated PR/comms.

• Establishes partnerships and executes plans for portfolio partnerships, with distributors or other relevant stakeholders.

• Lead strategy and execution for professional and consumer for marketing initiatives.

  • Lead Business Planning, Forecasting and Demand Planning Process for Refractive and Ocular Surface.

• Determine integration and execution of portfolio messaging in conjunction with our portfolio.

• Represent US market and help