Sr. Brand Marketing Manager, D2C eCommerce

Position Overview

We are seeking a Senior Brand Marketing Manager, D2C eCommerce to lead the wholistic go-to-market strategy, brand positioning, and execution of integrated marketing campaigns for Fujifilm’s Direct-to-Consumer eCommerce business. This role ensures all marketing efforts align with Fujifilm’s brand values while driving growth in customer acquisition, conversion, and long-term loyalty.

Company Overview

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We’re looking for passionate, mission-driven people to help us continue to innovate. 

With five operating divisions, there’s a lot of opportunity to find your niche and make an impact. Perhaps you’ll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax™. Maybe you’ll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division—they develop office and commercial print solutions and enable digital transformation. And if you’re interested in tape, check out our Industrial Products Division—they develop data storage solutions.

We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

Job Description

Responsibilities

Brand Leadership & Guidelines:

• Own and enforce brand guidelines for the D2C channel, ensuring all content (site, email, packaging, campaigns, etc.) meets brand standards of Fujifilm and their partners.
• Serve as MarComm lead and main liaison to corporate brand and communications teams for brand consistency and alignment.
• Adapt corporate brand guidelines for ecommerce, developing D2C-specific tone, messaging, and creative applications.
• Partner with creative teams and agencies to deliver assets, copy, and visuals that reflect Fujifilm’s voice and positioning.
• Conduct consumer research and user segmentation (in partnership with insights/Analytics) to inform brand positioning, messaging, and creative direction. 

Lifecycle Marketing Alignment:

 

• Collaborate with the CRM & Lifecycle Marketing Manager to ensure lifecycle campaigns align with brand standards and messaging.
• Maintain timely, relevant, and on-brand lifecycle marketing throughout the consumer journey.
• Manage the campaign calendar, coordinating seasonal initiatives, product launches, and promotions.
• Translate brand and product strategy into consumer-facing messaging and creative briefs. 

Go-To-Market (GTM) & Launch Readiness:

 

• Lead GTM strategies for new product launches, promotions, and brand initiatives within the D2C channel.
• Develop playbooks defining messaging frameworks, creative direction, and channel execution.
• Partner with eCommerce Merchandising and Product/Content teams to ensure brand storytelling is reflected in catalog content and site merchandising. 

Cross-Functional & Vendor Collaboration

 

• Manage external creative and media agencies, including oversight of deliverables, timelines, and budget allocations.
• Partner with Finance and Merchandising teams to align promotional strategies with marketing communications.
• Collaborate with MarTech/CRM teams to leverage personalization, reviews, and user-generated content aligned with brand standards.
• Support global/regional MarComm alignment and represent D2C in brand reviews.
• Partner with Fujifilm’s corporate PR/communications team to align messaging and leverage PR initiatives in support of D2C brand objectives.

Analytics & Optimization:

• Define campaign KPIs (brand retention, engagement, CAC, ROAS, CLTV) and establish reporting frameworks.
• Assess messaging and creative effectiveness through A/B testing and consumer feedback.
• Provide insights and recommendations to refine brand positioning and MarComm strategies.

 

Supervisory Responsibilities:

• Responsible for hiring an