Sr. SMB Solutions Marketing Manager

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

This role can be based in San Francisco, Mountain View or NYC.

LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and one of the top three players in B2B digital advertising, growing nearly 3x faster than our category with tremendous growth opportunities ahead (as measured by revenue). When organizations come to LMS, we help them reach and engage professional audiences at scale. We then help turn those audiences into communities, and ultimately, those communities into customers. 

The Solutions Marketing team sits within the Integrated Marketing department and serves as industry experts who partner closely with our Product, Sales, Marketing and PR teams to build marketing communication strategies and the materials that get our product messages to the right people at the right time at scale. Our team is grounded in a culture of inclusivity, teamwork and impact over output. We lean into the fun that comes from being a marketer and find ways to celebrate our wins and learn from our mistakes. 

As a senior marketer on the team, your role is to create compelling positioning and foundational messaging for SMB audiences with the goal of shifting customer perception and behavior.  Through our work, we articulate the value of our solutions to our SMB customers and the industry at large, demonstrating and proving how it solves their specific needs. This team is global and regionally agnostic in nature - built to collaborate in close partnership with field and customer marketing teams to customize for unique audience needs.

You will lead and drive multi-channel marketing programs (internally and externally through our owned and paid channels) in service of our long term product goals. This includes the development of cohesive category level storytelling of our suite of solutions - effectively activating our product vision through full funnel marketing tactics to make it commercially viable and grow our business.

 The ideal candidate is a strong storyteller who can develop compelling narratives that meaningfully connect LMS solutions to our customer’s needs. You will have a deep understanding and expertise in media and advertising, with strong experience working in ad tech. This role also requires strong organizational skills and cross-functional collaboration, as you will galvanize and lead internal marketing teams towards a shared goal. 

Responsibilities 

• Be the subject matter expert on the SMB audience and the products, tools and technology that deliver on their business needs.
• Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for our highest priority product solutions
• Develop clear, on-brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels - e.g. event programming, digital campaigns, thought leadership, PR and content marketing
• Build foundational narratives and playbooks at the solution-level that simplifies our product suite into consolidated frameworks that when stacked, solve key outcomes for our customers
• Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiences
• Collaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives, and sales content (1 to many)
• Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories
• 
   

Qualifications

Basic Qualifications 

• 7+ years total work experience
• 5+ years experience in a Product marketing, Integrated Marketing or Content Marketing role OR similar experience building multi-channel campaigns to lau