Content Strategist, STR

About Inhabit

Inhabit operates a unique collective of PropTech products serving the residential and short-term rental industries. Our industry leading ecosystems bring strategic value to deliver transformative software solutions and services to the industries we serve. As a strategic SaaS provider, we believe that property and short-term rental management companies should have the opportunity to choose the platforms that best support their business goals and that they should be able to benefit from the innovative offerings across our ecosystems. To learn more, visit Inhabit.com. 

Job Description Summary

We’re looking for a Content Strategist to join our Marketing Team, driving brand awareness, lead generation, and sales growth through compelling content and campaign support. This role will focus on content strategy and development across marketing campaigns, social media initiatives, email marketing efforts, and event marketing at both industry conferences and virtual webinars.

The ideal candidate is a creative storyteller and strategic thinker with a strong understanding of content marketing, digital engagement, and audience targeting. They should be comfortable working with subject matter experts, sales teams, and marketing peers to produce content that resonates with our diverse audiences.

This position reports to the Director of Marketing and collaborates closely with the Inhabit Marketing Team.

What You’ll Do (Functions & Responsibilities)

• Develop engaging, strategic content that aligns with marketing strategies and sales initiatives.
• Create compelling copy for email marketing, blogs, social media campaigns, website content, and promotional materials.
• Provide critical proofreading and quality control for all content in marketing calendars and strategies.
• Support SEO-optimized content development for blogs, landing pages, and meta descriptions.
• Maintain brand voice across multiple client and company brands.
• Develop content for in-person industry conferences and virtual webinars, ensuring brand consistency and engagement.
• Manage and maintain a content calendar that aligns with overall marketing objectives.
• Utilize storytelling techniques through interviews, data, and insights to craft compelling narratives.
• Proactively evaluate content performance using KPIs and analytics to continuously refine and improve content strategy.
• Ensure all content aligns with brand voice and messaging standards across multiple business units.

What We’re Looking For (Minimum qualifications)

•  2+ years of experience in content creation, whether in-house, agency, freelance, or journalism.
• Background: Marketing, social media, content strategy, or email marketing experience preferred.
• Strong writing and storytelling abilities.
• Ability to manage multiple projects and meet recurring deadlines.
• Exceptional attention to detail.
• Excellent written and verbal communication skills.
• Strong understanding of email marketing, social media engagement, and content marketing best practices.
• Experience developing content for event marketing (conferences, webinars, etc.).
• Ability to collaborate with cross-functional teams and adapt content to multiple brand standards.
• Industry Experience: Experience in the Short-Term Rental (STR) or Residential industry is a plus.
• Technical Skills:
• Familiarity with lead generatio