Chief Content Officer
RLM UndergroundAbout the role
Description
RLM Underground was established in 2016 and specializes in underground and aerial telecommunications construction projects across the United States. Our projects primarily focus on fiber optic deployment, small cell engineering, and telecommunications infrastructure. Thanks to our rapid growth, we have enhanced our construction and operational capabilities, evolving into a comprehensive turnkey telecommunications contractor.
RLM Underground is seeking a Chief Content Officer to join our team and enhance our presence in the industry. This is a full-time, on-site position based in our Kansas City, KS office. In this role, you will oversee the company's content strategy and creation for our website, social media platforms, and printed marketing materials. You will collaborate with all departments to ensure that our content initiatives maintain a consistent brand voice. Additionally, you will analyze our current content and develop key performance indicators (KPIs) to improve content engagement.
Requirements
The COO must be able to leverage data and understand key metrics to determine if our strategy is effective. This role requires the ability to write, edit, and craft narratives with an energetic and positive tone. Familiarity with web analytics tools is essential, as is the ability to analyze data to verify our strategies are working.
Key responsibilities include:
- Monitoring website growth, social media traffic, and content performance
- Understanding the evolution of our current customers
- Coordinating and collaborating with other teams to develop content
- Having experience in defining and redefining a brand name, preferably in the construction industry
- Analyzing traffic data and swiftly adjusting strategies to ensure future content is shareable, including monitoring engagement with share buttons
- Helping create consistent, relatable, and authentic content that leads to increased sharing.
Overall, the goal is to produce content that resonates with our audience and attracts new audiences.
RLM Underground offers a full employee benefits package including, Medical, Dental, Vision, and Life Insurance, plus a 401 K plan with company matching.
RLM Underground is an equal-opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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