Marketing Strategy Senior Manager - Consumer Print Worldwide Marketing

Marketing Strategy Senior Manager - Consumer Print Worldwide Marketing

Description -

      

JOB SUMMARY

The Consumer & Small Business Print Global Marketing organization is looking for a world-class Marketing Strategy Senior Manager to lead worldwide marketing strategy across two strategically distinct audiences: consumers and small businesses. The role spans our full print portfolio — hardware, supplies, and a fast-growing beyond-hardware business that includes subscriptions, solutions and digital services. This is a high-impact leadership role requiring someone who can hold the complexity of two different buying journeys, two different commercial models, and two different channel ecosystems simultaneously — bringing both the rigor of a consumer goods brand strategist and the sharpness of a B2SMB marketer who understands how small business owners think, buy, and stay loyal.

You will own the partnership with the BU partners on the 3–5 year innovation roadmap for both audiences, define audience-specific and shared brand platforms, lead the annual integrated marketing plan, and drive go-to-market strategy for new product introductions (NPI) and new service introductions (NSI) — including subscription, connected services, and solutions that fundamentally shift how consumers and small businesses experience and value print. You will inspire a team of senior marketers to deliver world-class work across diverse markets, channels, and audiences.

KEY RESPONSABILITIES

Audience Intelligence: Consumer & Small Business

• Lead insight work for both audiences — combining consumer qual/quant research, SMB buyer studies, social listening, and retail sell-out data — to build a precise understanding of how consumers and small business owners discover, evaluate, buy, and remain loyal to print solutions.

• Develop and maintain distinct but connected segmentation frameworks for each audience: consumer need states and life-stage segments (family, creative, home office, student) alongside SMB firmographic and behavioral segments (micro-business, home-based business, growing SMB, sector verticals).

• Monitor macro-trends relevant to both audiences — sustainability, hybrid and remote work, platform economy, subscription culture, AI-in-workflow, digital-physical integration — and translate them into actionable business foresight for a 3–5-year innovation roadmap.

• Build and maintain relationships with key industry analyst houses (IDC, Quocirca, GfK, Euromonitor, Keypoint Intelligence) and integrate external perspectives into strategic planning.

• Identify whitespace opportunities in services, subscriptions, and connected experiences where unmet needs across both consumer and SMB audiences can inform the NPI/NSI pipeline.

Brand Platform & Creative Direction

•  Define the global Consumer & Small Business Print Brand Strategy Platform ensuring the brand is emotionally resonant for consumers and professionally credible for small business owners simultaneously.

•  Develop and steward brand guidelines across all touchpoints including above-the-line advertising, digital, retail, reseller co-marketing, social, and packaging.

• Work in close partnership with creative agencies to shape briefs, guide creative direction, and champion bold, distinctive work that cuts through in both a consumer retail environment and an SMB-targeted digital and channel environment.

• Build a test-and-learn culture: implement campaign effectiveness measurement frameworks (brand tracking, awareness/consideration, sales uplift) across both audiences and apply learnings iteratively.

Annual Integrated Marketing Plan

• Own the development of the annual global marketing strategy for both Consumer and Small Business audiences, translating business objectives into clear, audience-specific priorities across hardware, supplies, subscription, and services.

• Lead integrated planning across brand, NPI, NSI, promotions, and seasonal moments — building coherent, phased plans for each audience that share brand equity while activating through distinct channel mixes.

• Define and align on targets by audience, category, segment, and geography, working closely with market and category teams.

• Manage and present the annual plan to senior stakeholders and regional marketing leaders, securing alignment and investment.

Beyond-Hardware: Subscription, Services & Solutions GTM

• Define the role of services and solutions in the broader print journey for each audience — mapping how subscription and connected services create ongoing brand engagement beyond the hardware purchase for consumers.<